We explain to you in 8 steps how to optimize your WordPress SEO to improve your positioning on Google. WordPress SEO Step 1: Keyword research The methods of keyword research for WordPress sites are not that much different Paraguay Email List from other CMSs or from scratch development. You will find a lot of documentation on the subject: main keyword, long tail, volume/competitiveness ratio, relevance…. However, our advice is to first carry out a “market study” around your activity to get an idea of ​​the issues that interest your prospects. This will bring out some keywords that can be used to establish the categories and tags of your business blog. This will also allow you to target your content strategy .

Step 2: configure your URLs WordPress assigns the web pages of your site an “id”, that is to say a series of numbers and letters. It is this reference that is displayed by default in URLs. However, optimizing your URLs is an important step in SEO . It can indeed help search engines , like Google, to understand the main theme of the page and therefore to reference it. WordPress allows you to modify the structure of these permalinks : Permalinks You have the option of choosing what type of configuration the URL will take. For example, it is possible to display the category of an article, the name or the year of publication. By choosing to display the name of the page or the article in the permalink, WordPress will apply by default the title you entered when creating the page.

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Work on taxonomy and internal mesh

But you can choose to edit the latter in the WordPress editor (under the page title). You will of course have to remain consistent and not over-optimize your URLs. Do not try to place your keywords randomly at all costs, it must be logical for the search engine.  The publication of blog articles makes it possible to optimize its referencing, in particular by placing oneself on several different keywords. WordPress is basically a blogging platform. This part is therefore well developed. The CMS allows you to create taxonomies: categories and labels . The most important at SEO level is the category . It allows you to classify your articles according to themes.

To do this, you can use the keywords collected during your market research in step 1, targeting the topics that interest your prospects the most. You can create as many categories as you want and you can even prioritize them. This will also allow you to work on the internal mesh of the site. It will therefore be necessary to think about the overall architecture of the latter before starting to set up the content. Optional, you can also use the tags by entering more specific and shorter secondary keywords related to the subject of the article. By default, it is not possible to assign categories or tags to pages outside of the blog.

WordPress SEO and content writing

You can now get down to writing your content. Whether it is the main pages or the articles, you will have to choose a main keyword per page and work on the semantic field around it. The challenge is to remain natural and not to over-optimize your content. These must be a source of quality information for Internet users. For example, avoid repeating the company name more than 2 or 3 times in a text of 500 words. The web copywriting is quite time consuming. You need to have good writing skills and solid SEO knowledge. If you are not sure about yourself, it is best to hire a professional web writer or communications agency.

Step 5: write your meta tags The meta tags used to inform the user about the content of the site when it appears in Google search results. Their vocation is more to generate traffic than to improve the positioning itself. WordPress SEO> title tag and meta description Meta tags consist of a title and description, which ideally includes the main keyword of the page. It is possible to modify them on all the pages and articles of your site with extensions like Yoast SEO. It will take between 30 and 60 characters for the title tag and around 150 characters for the description . Step 6: WordPress SEO also means generating your sitemap The sitemap is the navigation map of your site. In particular, it allows Google to explore your site more easily.

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