Its requirement: to obtain a virtual rendering of the chandeliers of extreme quality, echoing the image of excellence of the brand. Behind the scenes of extraordinary virtualization Our teams immersed themselves in the know-how of Peru WhatsApp Number List the house, to understand the product and its many specificities. Our main challenge was to obtain, on a virtual projection, the same sensation as when looking at a real Baccarat chandelier. We had to manage to convey the incredible quality of the crystals, recognizable among all by the exclusive treatment they receive and which is specific to the brand.
Especially since the crystal has the particularity of reflecting light over a very wide spectrum. By “manipulating” the object on the screen, by zooming in on it, these infinite reflections had to be visible and coherent, but above all to evolve in real time! For this, we worked in close collaboration with the photographers of the crystal factory, Previously, when you entered a Baccarat store, you did not have the opportunity to see all of our products. Today, we give this opportunity to our customers, this breathing and this ability to imagine their own chandelier, appreciates Sophie Cotelle Another difficulty of this project is to simulate objects of great density and complexity.
The size of the chandeliers, in fact, can reach several meters long and wide, thus integrating thousands of pieces (crystals, balusters, decorative pieces, lamps, bobeches, arms, cup…), all individually customizable! Unique features for total immersion To simplify the creation of a custom-made chandelier in the store, we have introduced in the tool the possibility of treating the pieces in batches (several crystals together, two arms at a time, etc.). Not only does this device make it possible to speed up the personalization of the chandelier, but also to respect consistency with the original design, that is to say without distorting the artist’s work. In a few clicks, the customer makes his choices, while benefiting from the seller’s enlightened advice.
What is incredible with Hapticmedia’s technology is that we have managed to forget the screen and only allow the chandelier to be seen as it will be once manufactured in our workshops and installed at our client’s premises, s enthusiasm Sophie Cotelle For Baccarat, we have also integrated an augmented reality device that allows the chandelier to be projected into the environment in which it will fit once manufactured. A few manipulations are enough for the seller to integrate the object into the visual of a room, perfectly respecting its dimensions as well as that of the place for a very immersive rendering. This projection helps to accelerate the decision-making of a potential buyer. 3D virtualization for chandeliers is currently deployed in the group’s 88 stores around the world.
Maison Baccarat is already considering applying it to other product lines in the coming months. However, gray areas still persist When we look at the luxury sector, we notice that specialists often underestimate the potential impacts of online commerce on their brand, considering that their customers are particularly attached to contemplate and perceive the emotion of a physical encounter with the singularity. of every luxury product. At least two channels to decide on an act of purchase But the facts say otherwise, current luxury goods customers view both channels (online and offline) well .
As the 2019 Deloitte Holiday Shopping report shows, more than two-thirds of shoppers surveyed around the holiday season say they do some online research before going to the store to shop for gifts. Larger shopping baskets online than offline Purchases in the luxury goods sector increased by 24% in 2018. This is linked on the one hand to the increase in the number of consumers but also to the increase in the average value of the basket. For the first time, in 2018, the value of the online shopping cart exceeded that of the offline shopping cart ; In fact, more customers are buying higher value products when they shop on their smartphones or PCs.