To boost your visibility and stand out from the competition, it is essential to communicate about your activities and your products on the internet. What can a blog do for you besides your website? LECTURE ZEN Why use a blog to Lesotho Email List improve your SEOUpdated October 4, 2021 An effective blog is a valuable ally for the success of your website. If your site is not showing up well on the search engines, consider publishing! What is a blog? The Blog is the abbreviation of a compound English word “Web log” , which means “newspaper” . It is used for the periodic or even daily publication of articles. They follow one another from the most recent to the oldest (reverse chronological order).

The principle of the blog quickly met with success thanks to its ease of handling, its innovative character for the time (web 2.0). It allows instant or scheduled publications (made possible thanks to WordPress CMS in particular). A blog also offers: great editorial freedom, real-time interaction with Internet users, and the possibility of posting a comment on a ticket. Today, it is possible to mix texts and multimedia content (image, sound, video) and to answer Internet users’ questions and comments very simply. Launch of the web blog for all!  The blog is a type of website, where only the publication of articles is possible and organized chronologically, the most recent article being placed at the top of the first page.

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What is the difference between a blog and a website?

Initially reserved for bloggers, companies use it to communicate by relating the news of the company in an attractive way. This mode of communication allows the Internet user to react to articles and to give his opinion via comments. The website is organized by theme and by page. There is more freedom in creation because there is no organizational constraint. The creation of a website requires a first major reflection on the organization and structure, taking into account: ease, and the fluidity of navigation for the visitor. The difference between a blog and a website is in its presentation structure and form. The blog can also be an integral part of the website.

What is the point ?  Blogs can play an important role in the development and SEO of your website. It allows more responsive and direct communication with customers. For example, a service provider may publish an article to give advice to its customers, and the customers themselves can respond online. Thanks to the blog, you can boost the natural referencing of your website by working on your content strategy! As such, regularly distribute high added value content in your blog to increase: your visibility, The number of visitors to your site, The number of prospects attracted by the quality of your content and your expertise.

The advantages of the blog for the referencing of your website

How to improve your SEO with a blog? To improve your SEO with a blog, you must adhere to a few basic principles. Publish quality articles related to your activity If your articles are interesting and of good quality, you will get spontaneous inbound links to your blog. This contribution of natural links will have a positive impact on the natural referencing of your blog and your site. On condition, of course, to define a relevant editorial line. This will also have the effect of increasing the notoriety of your domain. For example: If you are a landscaper, you can blog on gardening tips with stories that are unique to you. It adds an emotional side to your article. What is quality content according to Google?

Create relevant links to strategic pages of your website If backlinks are very important in natural referencing, the organization of the internal mesh of your site is the continuity of your inbound links. A bad internal mesh will not make it possible to distribute the contribution the links coming from the outside. Good internal networking should allow you to give link juice to the most important pages of your site and improve your conversion rate if you have an e-commerce site. What is a Backlink? What is it used for ? The objective of a blog in an SEO strategy is to position yourself on keywords that are interesting for you and to guide the Internet user where you want them. The internal mesh has the enormous advantage of being able to be completely controlled unlike backlinks.

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