At the same time, it helps identify the strengths of a site to highlight them . This examination focuses on: semantic analysis, the keyword rate, and the key phrases used on page 1 (on which more than 90% of visits / clicks fall). Crawling all the pages of the site Referencing covers all the pages of the site. It is then necessary to explore all the accessible pages thanks to SEO tools. In order to know the number and volume of pages to optimize as well as the structural and informational optimization effort for each of them. You will also know if certain pages are over-optimized or if others are not even referenced (hence the gap between online pages and pages known to Google) or if there are pages penalized. This information will be invaluable to you. The pre-audit also includes netlinking.
This is in order to know whether it will be necessary to analyze the inbound links and the outbound links of the site during the New Zealand Email Database overall SEO audit. You may already spot penalized links, shoddy links, and authority links. At the same time, social signals need to be analyzed. That is to say, sharing your content, your pages or your links on social networks. Do you want to pre-audit your website? Our specialized agency supports you from A to Z thanks to its pre-audit: have your website analyzed by our teams around 16 essential control points!This then involves internal networking, the organization of links between the pillar pages of your site. It checks the depth of the tree and the rate of duplicate content.
How is an SEO pre-audit carried out?
At the same time, you have to check the themes carrying traffic and the keywords used by the competitors to define your own strategies. User experience or UX audit A site has good SEO when it offers a better user experience. Your site automatically increases in visibility and gains notoriety when it seduces Internet users and manages to convert them into customers. To achieve this, the SEO report shows you the improvements to be made on your UX. You must set up a site with better readability and navigability, otherwise Internet users will leave immediately. To do this, it is necessary to treat.
The development of a mobile version of your site The goal is for Internet users to be able to navigate your site intuitively on both PCs and mobile devices, find useful and convincing content and naturally move from visitor status to that of subscriber or buyer.Once again, the intervention of a professional is necessary for this more technical part. The other criteria to take into account Search engines have also adapted to our new habits and our expectations. These adaptations must be taken into account to optimize your SEO. Local SEO When looking for a business or restaurant in your city or neighborhood, Google uses local SEO to give you the best answers. By simply typing “Japanese restaurant”, the search engine will first indicate the Japanese restaurants near you.
An SEO pre-audit also involves analyzing netlinking
To optimize your page locally, you can: create a Google MyBusiness listing ; optimize on-page content: you can add keywords that mention your location in your content. For example: “Japanese restaurant in Compiègne”. optimize your backlinks from local sites; check the accuracy of the quotes made about your business on the internet (yellow pages, specialized directories, institutional sites, price comparison sites, etc.). Voice search With the development of voice assistants (example: Amazon Alexa, Google Assistant, Siri, etc.), the number of voice searches has exploded: “58% of consumers used voice search to find local business information during of the year 2019 ”. With this new mode of research, the use of long tail keywords , such as questions, is more and more common.
Titles with questions are therefore more efficient in voice searches . To optimize your web referencing, interrogative titles become essential. The Mobile First According to the JDN, in 2020, 4 out of 10 Internet users exclusively use their mobile to browse the Internet. It is normal that Google favors websites that facilitate reading on mobile devices. Not only is a responsive design essential, but the layout of your content should be fluid and pleasant to read on a small screen. For this, we favor: use the titles H2, H3 ; the short paragraphs ; the use of bulleted or numbered lists … If you want to know if your website is tailored to be visible on Google, contact us !