The English expression “SEO Friendly” translates to ” SEO compatible “. The expression SEO Friendly characterizes a website which is naturally optimized for search engines. An SEO Friendly website is a site designed to meet the recommendations of search engines. Both in terms of its structure and its content. To qualify a site as “SEO Friendly” you will also come across the terms SEO ready and Google Friendly .  The answer is simple: to be  Equatorial Guinea Email List visible on Google . When you search for a product, service or information on Google, 80% of the time you click a link on the first page of Google results. You are only 20% to visit the second page and few visit the third. Having a site on the first page of Google is essential to attract Internet users .

If your site shines by its absence in the first 20 results listed by Google, you do not exist! How to be visible? To appear in the first results of Google, you have two options: Advertise online with Google AdWords ( SEA , paid search) Optimize the SEO of your site ( SEO , natural referencing) In the first case, you have to pay for keywords. In the second, it takes method, work and time. Good to know: SEO optimization of a website is more profitable than paid search in the long term. If you need a website visible on Google : designing or making your website SEO Friendly is a must. We could naively believe that all websites created by professionals ( web agencies , IT services companies , communication agencies) are SEO Friendly. Big mistake, more than half of the websites we audit are not optimized for good natural referencing .

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Why design a Google Friendly website?

Between markup errors and duplicate content, most sites do not meet half of the 200 or so criteria in Google’s algorithm . To conclude, if you want your website to be well positioned in Google’s results, we must make it SEO friendly , not to think of your visitors. Netlinking improves the visibility of a website by creating backlinks. How to improve your SEO by creating links? Definition of Netlinking The netlinking is also known as link building or linking external . Netlinking is a strategy that consists of increasing the number of backlinks to a website to improve its positioning and visibility. The objective of a netlinking strategy is to improve the popularity, referencing and audience of a website. L’indispensable backlink A netlinking strategy is based on increasing hypertext links pointing to the web page to make it more visible.

The backlink is therefore the main ingredient of a link building strategy and as such, the quality of the backlinks is essential. PLEASE NOTE: only links marked “do follow” are followed and taken into account in Google’s algorithm. What is a quality backlink? For an effective and sustainable netlinking strategy , a backlink must meet quality criteria, here is a non-exhaustive list: the backlink must come from a web page whose textual content is in the same theme as that of the targeted page, it must come from a popular page with a PageRank greater than 3 (or a trust flow greater than 40) , the inbound link must come from a web page containing few outgoing links to maintain a good link juice (referencing juice) , the text of the link anchor (anchor text).

What is Netlinking? How to use it to improve your SEO?

must describe the content that the Internet user will find on the landing page of the link, textual anchors of the type must be avoided: for more information, click here … prefer a link on a web page with seniority, we must diversify the sources of inbound links, 100 links from 100 different sites will be more effective than 100 links from the same site, make sure the link is in the right place, it must be located in the editorial content of the page and if possible on several pages, avoid a massive influx of inbound links in a short period and prefer a smooth backlink acquisition over time, prefer links from high traffic domains. By respecting all these quality criteria in the acquisition of your links, your netlinking will be effective and sustainable.

How to do Netlinking? There are several solutions to getting inbound links and not all of them are created equal. Beyond the quality of the link, the means implemented for its acquisition have an impact on the quality and the results of your netlinking strategy. In terms of link creation, there are two categories of links: The natural links : preferred, The artificial links : prohibited. Buying backlinks It is a technique of acquiring artificial links to be avoided. Google considers a link to be natural and the purchase is anything but natural. In addition, the quality of backlinks is not always there. The reciprocal exchange of backlinks Massive link exchanges between two sites should be avoided or by limiting the exchange to a few links and preferably between two truly partner sites.

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