If you are interested in natural referencing and its wonders, you have certainly already crossed the expressions ” no follow ” and ” do follow “. What do these attributes mean? Why would you want to put a no follow link on a web page? We UAE Email List will explain everything to you. Before getting to the heart of the matter, let’s do a definition point: what is the no follow link? SEO, a matter of links You know it: natural referencing is divided into two main axes. On the one hand, there is everything that happens on the web page to be optimized (on-page) . On the other hand, everything concerning the work on the digital popularity of the page (off-page) .
The major tool of the second axis is netlinking , a method which consists of placing inbound links on high ranking sites pointing to the pages to be optimized. But to work, this technique needs to be based on valuable links, that is to say: Inserted on sites enjoying a good reputation; Configured to bring to the linked pages a part of their notoriety (one speaks then of “link juice”) . The interest of a good link lies in the amount of “juice” that it can give to the page to which it points. An SEO will do linkbuilding by selecting the best ranked sites so that the insertion of backlinks has a noticeable effect on the popularity of the optimized page, and therefore on its positioning.
No follow link: what is it?
If there are three of them, they will each collect a third of the total “juice” provided by the page (see diagram below) . Juice transfer no follow do follow link No follow / do follow link This is where the question of the no follow / do follow link takes on its full meaning. The link is like a lock: you can open it so that the water can circulate freely, or, on the contrary, decide to close it so that nothing passes. The same goes for the “juice” of netlinking, via the do follow / no follow attribute. A do follow link placed on a page A and returning to a page B will transmit part of its ranking. This optimizes the positioning of page B on search engine results (depending on the anchor chosen).
A no follow link placed on a page A and returning to a page B does not transmit anything of its ranking. The positioning of page B is not impacted, regardless of the popularity of page A and the relevance of the anchor chosen. In fact, the no follow link is a closed lock: it sends a signal to search engine robots so that they do not take it into account when crawling. For the Internet user, however, nothing changes. He sees no difference between a no follow link and a do follow link. Since it does not bring notoriety and it has no use for natural referencing, what exactly is the use of a no follow backlink ? Everything depends on the perspective.
Why put a no follow link?
For a webmaster, the no follow link is useful: it allows him to instruct search engines not to follow it. So that it is possible to quarantine a link without blocking others on the same page. Different situations can explain the use of a no follow link: Because the link refers to a page considered “unreliable” or whose content is not guaranteed. Unscrupulous SEOs use wild netlinking (by placing links in comments, for example) to increase the PageRank of more or less questionable sites – which the no follow configuration can avoid. To trim the negative impact of paid links on Internet users and on search results (Google provides more information on this page ).
To prioritize the crawling of a site by search engine robots and ensure that certain pages are not indexed. What SEOs think For an SEO, the problem is different. If the majority of SEOs agree that the no follow link is not always a closed lock (Google robots can sometimes follow this type of link, despite what the search engine officially says) , it however, the PageRank of the landing page is not changed. Naturally, an SEO will therefore prioritize the gain of backlinks in do follow in order to optimize the positioning of the desired page. However, as is very often the case with SEO, nothing is set in stone.