The SEO content is very important for the SEO of your website . Good SEO content will make your site visible in search engine results including those of Google. It will allow you to increase organic traffic to your site and boost your visibility.  SEO content is content that is optimized for search engines . All texts and visuals on your website can be SEO optimized. The SEO (Search Engine Optimization) is also known as ” SEO “. SEO is the art of optimizing the positioning of a web page. The objective is to appear in the first positions of the results of search engines and in particular on Google.

Why create SEO content and why for Google in particular? Thanks to these few figures on Google’s market share in web search, you will Timor Leste Email List find an initial answer. This will help you better understand why it is essential to produce SEO optimized content for your website: In France, 91.7% market share for Google (Bing 5% and Yahoo 2.6%) , In Europe, 91.8% market share for Google (Bing 3.5% and Yandex RU 1.8%), Source: gs.statcounter.com for the month of August 2017 These few numbers alone illustrate why you need to meet Google’s content requirements.

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Definition of SEO content

To get good visibility on Google, SEO content is king. SEO optimized text content To make your website visible on search engines and in particular on Google, it must contain SEO optimized text content . At a minimum, SEO optimized text content should be: Original, interesting and of quality, Adapted to the web and to Google’s requirements, Concise and quickly understandable, Interactive. In addition to this short list, there are Google’s guidelines for quality: Design content with your visitors in mind rather than search engines Don’t deceive your visitors Avoid using SEO techniques that go against Google’s guidelines to promote your ranking Make your site unique, attractive and stand out from your competition Source: instructions for webmasters To learn more about SEO optimized text content and web writing.

8 Fundamentals of Writing Content for the Web SEO optimized visual content Depending on your industry, visual content may be as important as text content. Since 2001 (corresponding to the birth of Google image) , image search has been steadily increasing on Google. By using quality images related to your business activity, you can gain quality traffic to your website. This is the case, for example, for communication agencies, e-commerce sites, portfolios of artists such as photographers and graphic designers , image banks, printers, etc.

Why create SEO content?

To optimize the referencing of your images, it is essential to: Use the “ALT” tags by indicating targeted keywords to describe your image Pay attention to their format and weight to optimize loading time Enter the title of the image To learn more about SEO optimization for images: SEO: how to optimize image referencing? And don’t forget that Google Images changed at the start of 2017 (for France) . The advantage of this update allows a more qualitative image search. SEO content and Google image How to promote your SEO content? Creating SEO optimized content will be beneficial for your visibility, provided you meet certain criteria at the level of the web page that will house your content.

A web page containing SEO content must include: A Title tag It should contain the title of your web page and its content will be displayed in Google results. It must of course contain the main targeted keyword. Title tag: decryption of a major SEO criterion to optimize your SEO A Title tag The title tag or H1 tag is the “editorial title” of your content, it is visible on your page and should contain the keyword you are targeting. How to write an effective and impactful editorial title? And why in an H1 tag? A Meta Description It informs Internet users of the content of the web page concerned in the form of a short description. It is visible in search engine results and should encourage the Internet user to click on the link on your web page.

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