Google natural referencing … What are the advantages for your business? For example : Be visible on the web in front of your competitors, develop your business by bringing prospects via your website! mark the minds of Internet users, … The advantages of natural referencing are numerous, to take full advantage of them, here are some reminders and some SEO tips . Google natural referencing 5 The Google SEO can allow your Eritrea Email List company to appear in the top search results on Google. The objective is to appear on keywords that you have targeted that correspond to the products and services that you offer.
Investing in a Google natural referencing strategy and optimizing the SEO of your website allows you to be placed in front of your competitors when searching on the Internet. ” The referencing of your website is an investment that will bear fruit provided it is mastered and well executed. To make this investment profitable, it is necessary to build an SEO strategy. Below is an example of a 6-step strategy to optimize the Google SEO of your website. 1. Identify targets Your website must be designed for its users, your prospects, your customers and not for you! This is the challenge of good targeting with the persona method, it allows you to define the target (s).
The objective of Google natural referencing
The success of a good Google natural referencing is not only based on a good idea, it must also be based on the study of your target. How to target your future customers with the persona method? 2. Define the objectives SEO goals can be diverse and each goal requires a tailored approach. Here are some examples of goals: Generate new prospects, establish your expertise, sell products or services, retain your customers, engage influencers, inform and educate your visitors, … Each objective will be accompanied by a strategy and adapted content. 3. Choose the right keywords This first step is essential for Google natural referencing. It is necessary to target in priority the keywords in phase with your target and your objectives. It is also necessary that these keywords correspond to sufficiently typed queries on the search engines.
You can also target long tail keywords that will allow you to capture qualified traffic on your website. Keywords: how to choose them well for the referencing of your website? 4. Produce quality and SEO optimized content Once your target has been defined and the keywords chosen, it’s time to produce suitable content. Warning ! Only quality text content is rewarded by search engines. Google’s goal is simple: to provide relevant, high-quality search results for each query entered by an Internet user. What is quality content according to Google? 5. Measure the results obtained For natural referencing, the notion of ROI (Return On Investment) is measured over the long term, unlike Google AdWords where the ROI can be calculated daily.
Practical case of Google natural referencing
To efficiently calculate your ROI following SEO optimization, a period of 12 months is sufficient to appreciate the first benefits of your actions. To follow the progress of your web pages in search results, audits positioning regular are needed. You can perform this type of audit every month to measure the effectiveness of your SEO strategy . Paid SEO analysis software allows you to keep the history of your positions to measure the effectiveness of your SEO optimization actions. Positioning audit: why and how to audit your website? 6. Implement corrective actions The implementation of corrective actions requires prior knowledge and ability to analyze the results provided by statistical tools, starting with Google Analytics and Google Search Console . Corrective actions can be of several types and are the consequences of the analysis of the data collected thanks to Google Analytics and Google Search Console.
Examples of corrective actions: Reinforcement of the internal network, editorial content optimization, acquisition of natural backlinks via content marketing , targeting of new keywords, … The following example is based on a concrete case: the natural referencing of the website of our own communication agency! It has been more than 8 years since we started a natural referencing strategy based on optimizing our website to target many keywords. Examples of keywords targeted as part of our strategy: Website redesign, SEO advice, graphic charter , commercial brochure, … After a few months of efforts at the rate of one optimized publication per week, we managed to position a few articles on the first page of Google.