Enriching the vocabulary of an article on the same theme helps strengthen its SEO power. However, it is essential to optimize this semantic cocoon “naturally” in order to offer your website readers quality content. Let’s discover, in Norway Email List more detail, the semantic field. In 2013, Google launched its “Hummingbird” update (Colibri, in French) in order to better respond to more complex user requests. The search engine is thus able to respond more precisely to long-tail questions or keywords (composed of 5 to 8 words). It then takes into account each of the words that make up the request to give the most adequate response.
In 2019, the BERT update will further improve the user experience. Words are no longer interpreted individually by the algorithm. Google now processes queries as a whole. He understands the associations of words in the same sentence. It is therefore now essential to offer content with a rich and developed vocabulary. The more the lexical field of your article is deployed, the more Google will identify it as quality content. The objective for the search engine is to provide ever more precise answers. A vocabulary specific to a theme, even professional, is identified by the Google Bot as being complete and relevant.
Why work on the semantic field of your content?
However, to produce quality content , it is not enough to write a list of words placed at random in your text. Working in the semantic cocoon is essential to appear in a good position in the results of search engines. Keyword research The work begins with keyword research. First, you will need to find the main keyword for each page, because it is around this that the semantic work will be oriented. From this key query, you can then focus on other words likely to enrich the vocabulary of your article. Among these words you can of course include secondary keywords, but also synonyms or relevant related keywords which will specify the topic. For example, the theme of the “semantic field” is above all literary. It can be supplemented with words like “lexical field” or “lexicology”.
However, to understand that we are talking about natural referencing, it will also be necessary to extend the semantic cocoon to keywords like “SEO”. Semantic field analysis Some tools can help you analyze the semantics of your text and therefore optimize it. These help you know if your content has a sufficiently rich vocabulary for a given query. This is the case with 1.fr. The latter analyzes your text and your competitors’ data (in the first results) to give your web page a semantic optimization score (in percentage) on a target query. It invites you according to the note received to make some improvements. This tool is useful for finding keywords and optimizing your SEO, but you have to be careful about assigning notes. Natural content The web copywriting must remain natural.
How to optimize the lexical field of a content?
If your content optimizes your positioning in Google searches, it is above all intended to be read by users. Over-optimization and “stuffing” of keywords should therefore be avoided. You will lose the consistency and fluidity of reading. So do not absolutely try to place all your keywords. Focus on the most relevant! Your expertise in the lexical field will complement each other naturally. So do not hesitate to use technical terms, even if it means explaining them. It offers several tools for analysis: visitors site performance content different sources of traffic of the mobile version of the site visitors Hotjar Hotjar makes it possible to analyze the behavior of users of a website.
This is a strategic tool for learning about hot spots on the site. He analyzes them with 3 cards: clicks: What are Internet users clicking on? trips: Where are they going? How do they get around the site? Where do they mark a stop with their cursor? scrolls: How many visitors go to the bottom of the page? SEMrush Being well positioned on the SERPs requires being seen and appreciated by search engines. SEMrush allows the website to be crawled on organic searches. It is thus possible to follow its position on a keyword. This tool also analyzes online advertising and backlinks. With SEMrush, it is also very easy to do an audit to see what are the technical errors of a website. Screaming Frog Screaming Frog is a tool for getting an overview of the general health of a website.