However, to get as much information as possible, it is important to ask the right questions. So why should you analyze your website ? This is what we invite you to discover through the next lines. Website analysis refers to the activity that aims to measure the audience and behavior of visitors to the site. The first step is to collect data. Then, you have to analyze the different information obtained in order to optimize the website. The purpose of an audit is to examine various aspects of the site (design, marketing policy, content, promotion of services, etc.). There are now several tools that provide a global vision of this performance. They are simple, fast and easy to use . Many entrepreneurs use these techniques to boost the effectiveness of their websites.
The digital revolution is contributing to the growth of online business. However, to attract as many visitors as possible, it is essential to establish their profile. We are talking about consumer behavioral analysis : Where do your prospects Guatemala Email List come from? What attracts them to the offer you are offering them? How much time do they spend on your pages? How often do they come back to your website? What languages do your visitors speak? What are the most viewed pages? More answers that will help strengthen your CRO (Conversion Rate Optimization). A concept translated into French as “Optimization of the conversion rate”. In other words, these are the techniques that you will use to turn your prospects into buyers and thus increase your customer portfolio.
What do we mean by “website analysis”?
This is why website analysis is an integral part of your company’s marketing strategy . On the other hand, analyzing your website is essential to identify its weak points. Indeed, these weaknesses considerably reduce the visibility of your website through search engines. What then are the advantages identified at the end of this analysis? Analyze your website to strengthen the success of your online business! Analyzing your website has many advantages: Learn about the positioning of the website: with the competition becoming increasingly fierce, you will have an overview of your position on the global market (to do this, it is advisable to have recourse to a positioning audit ); Discover the signs of distress that have an impact on the success of your website: these may be technical elements (netlinking, page loading, inadequate mobile version, etc.).
Knowing these flaws will help you boost your site; Get feedback on the influence of your articles: Is the content you share really interesting to your readers? This concerns textual content as well as illustrative images, videos or even the tags used; Correct Mistakes for Further Improvement: Correcting these missteps will propel you up in search engine rankings. Analyze your website: what elements are taken into account? The “user experience” The ergonomics of your site is a fundamental aspect for your visitors. Easy-to-access navigation menus and pages make it easy to navigate your website. This gives your readers maximum satisfaction during each of their visits. As a result, your traffic increases and you benefit from better positioning on Google.
Analyze your website: what are the challenges for your business?
Quality content The quality of the articles published on your website or blog is of utmost importance. Indeed, creating content tailored to the needs of target customers promotes customer loyalty. In this regard, we recommend that you: Focus on a specific area of expertise ; respect the rules of authenticity of articles to avoid penalties from Google; regularly feed your website. After analyzing your website, you may need to revisit old articles in order to improve them. This will result in optimizing your positioning on search engines. Given the importance of content for a website, setting up a technical SEO audit can be very useful to know precisely the editorial framework to adopt for your content.
In order to be sure to go in the right direction, the latter can be preceded by an SEO pre-audit which can lay the foundations for the future SEO audit and make recommendations in terms of budget. The other factors taken into account relate to the time it takes to load the pages, the links (external or internal) as well as the site map. These are all the links that will direct Internet users to your website. We recommend that you submit this dossier to Google to further improve your visibility. To do this, you will need to use Google Search Console . What are the tools that can be used to analyze your website? There are many online tools dedicated to website analysis, but we invite you to explore the most used of them. Namely: Google Search Console , Google Analytics and Hotjar.