Baccarat , which values ​​the irreplaceable gesture of the craftsman, is also one of the luxury houses which make the most use of new technologies: continuous basin oven in 1967, computer-aided chandelier design in 2000, laser Guatemala Phone Numbers List technology for engraving crystal in 2007, a new color crystal production process in 2010 … Image credit : Prelle , old loom In Lyon, Prelle , the oldest silk and furniture manufacturer in the region, has installed, alongside its hand looms on which it is possible to weave certain chiseled velvets, new high-performance looms, with computer-aided design. and electronic controls. These allow, by eliminating the seams, to make fabrics of great width.

Video Credit : Bulgari Within the Italian manufacture Bulgari , dozens of trades are represented, combining traditional know-how with the most modern technologies. Highly qualified technicians, supported by cutting-edge technologies, thus ensure the design of tiny components which require a very high level of technical dexterity. Numerically controlled machines cut the blocks of gold or steel, while the “little hands” polish the parts down to the smallest links of the watch strap. Video credit : FRED savoir-faire The high jewelry brand FRED, for its part, created L’Atelier FRED in 2017 within its Parisian flagship: a place combining the most cutting-edge digital technologies with jewelry know-how. Many luxury watch brands such as Breitling or Tag Heuer have entered the connected watch market.

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Video credit : FRED workshop Technological change today seems to be the best way for the arts and crafts to remain competitive in a globalized economy where everything goes very quickly. How indeed, tomorrow, to talk to luxury houses now keen on digital and whose customers are ultra connected, without understanding the codes of this new world. Digital thus appears as a powerful lever to improve the efficiency of the craftsman without harming his talent. The advent of the digital craftsman France has nearly two hundred crafts. Culturally, but also socially, reintegrating these artisans into the news and sociology (ecology, sharing, personalization) of our time involves opening up this know-how to innovation and creation.

The need for personalization, which has increased in the world of luxury and favors the unique piece, small series and tailor-made, forcing the craftsman to take the digital turn. New materials (plastics, composites, alloys, polar textiles, micro-fibers, etc.), as well as new technologies (microprocessors, software, connectors, etc.) and manufacturing processes (injections, laser or waterjet cutting, 3D printing …) Are added to manual know-how to increase creative potential. Freed from certain mechanical and repetitive tasks, the craftsman finds time to concentrate his thought on the gestures that no one other than himself, and even less a machine, is capable of reproducing. With the models designed on the computer, everything becomes possible and much faster.

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Image Credit: Vision Egraving & Routing systems Craftsmen thus equip themselves with digital machines similar to those in industry, which leads them to modify their ways of doing and thinking about objects. Italy is one of the most advanced countries in this digital transformation, which is already very real even within the smallest companies. New tools allow the craftsman to diversify, but also to personalize his creations, to better integrate them into the manufacturing processes of the big luxury houses and to facilitate their exports. We are thus seeing the emergence of a new generation of digital artisans. When the computer finds its place in major training schools Because certain digital processes are today capable of achieving feats, training must adapt and operate its cultural revolution.

The error would be to remain locked in his past and to refuse the novelty. The 2021 master of art is the one who knows how to play and outsmart the machine, think and act with it. We can speak here of the hybridization of skills, which is found in the complementarity of man / machine in order to develop new intelligence and know-how. The opportunity for avid artisans to develop their knowledge to explore a new field of expression. Image credit : Haute école de joaillerie, Digital Bachelor In high jewelry or watchmaking training schools, students now have courses that integrate an exponential share of digital skills. Thus, they learn to create using technological tools, even if ancestral know-how remains at the heart of their training.

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