Despite a brand new, beautiful website and a professional blog that you regularly post, your phone still does not ring? The order book remains hopelessly empty? This is not a surprise: in themselves, your digital media are not enough. They Turkey Email List must be put at the service of a real web marketing strategy. But with what sources of traffic? Increase the number of visitors: the fuel of your web marketing The planet has about 3.81 billion Internet users, or more than half of the total population. In France alone, 85% of people have Internet access (including 100% of 13-39 year olds) , with 74% of Internet users using the web on a daily basis.
(Figures: The moderator’s blog .) What professional would not want to take advantage of this windfall? To attract even a tiny portion of those millions of users to its website? Because the number of visitors is the fuel of your web marketing . Your digital business strategy needs Internet users coming to visit your web pages, just as a car needs gasoline, diesel or electricity to move forward. To achieve this, here are 4 sources of traffic to adopt as quickly as possible in order to attract large numbers of visitors (and convert some of them into leads). SEO SEO remains the preferred source of traffic for your web marketing, due to the heavy use of search engines. 93% market share for Google in France, with a volume of 40.4 million unique users per month (34.2 million from a mobile) .
Increase the number of visitors: the fuel of your webmarketing
Referencing your site on Google requires playing on several tables: Work on the optimization of the web pages themselves (on-site referencing) ; generate inbound links (backlinks) from sites enjoying a high ranking (off-site referencing or ” netlinking “) ; create and publish high added value content on a professional blog (see “the fundamentals of web writing ”) ; produce premium content to “brood” and then convert prospects into customers. Note that SEO is an overall source of traffic. To be effective, this method involves: precise targeting of your prospects and typical customers (setting up “personas”) , a study of the customer journey, an analysis of the themes and subjects that interest your readers, and a search for relevant keywords from which you can write content in line with their expectations.
SEO is a long-term strategy that only produces effects after several months. But if your strategy is well designed, the return on investment can be high. Although its results are sometimes mixed, digital advertising can be an extremely powerful source of traffic … As long as it is used in the right way! According to an Adobe Digital Insights study, it is even the number one source of traffic for web marketing, with 68% of all visits to websites originating from an advertisement. These sources can be: banner advertisements hosted on external sites; advertising emails; sponsored ads ( Google AdWords type ) ; paid links on social networks (Facebook, Instagram, Twitter, etc.) . The secret, however, comes down to one word: personalization .
Paid search and other forms of advertising
Thanks to their personalized messages, European sites recorded an 8% increase in their overall traffic. Conversely, web marketers who pursue their blind strategies are confronted with increasingly resistant consumers: 44% of European Internet users who use ad blocking tools (adblocks) find the offers received boring, even embarrassing. They are 34% to consider the products thus offered as uninteresting. Consequence: if you want digital advertising to become a major source of traffic for your business, personalize your messages!
Social networks The question of the effectiveness of social networks as a source of traffic has given rise to much debate, between those who claim that they can attract visitors and acquire prospects, and those who trumpet that a social strategy has little impact on a trader’s traffic volume. The “Europe Best of the Best 2015” survey conducted by Adobe Digital Insights (and commented on here ) gave a few points about the “i’s”, recalling that interactions between consumers and mainstream brands go a long way through social media : 90% of Facebook users say they follow and interact with brands on the platform; 59% of Instagram users; 53% of Twitter users; 42% of Pinterest users.