The tool makes it possible to measure the performance of a web page as well on mobile and tablet as on a computer. It measures above all the loading speed of the page and offers advice to improve this time which strongly favors the bounce Cameroon Email List rate, and directly impacts SEO. In addition to this, it also gives other elements necessary to improve the technical aspects of its web page. These collected data give rise to an analysis of various technical points to be improved: JavaScript, HTML, CSS, image size and optimization, number of redirects …

By correcting these points identified by Google PSI and following its recommendations, you improve the display speed of the analyzed page.  By using PageSpeed ​​Insights and taking its advice into account, you improve your loading speed. The loading speed is decisive for the user experience: the faster the page loads, the better the experience. By reducing the loading speed : the bounce rate is minimized which is, otherwise, detrimental for any website and for its web performance; you increase the conversion rate: the longer the Internet user stays on the site, the more chance you have of converting him; you speed up the crawl speed of crawlers; the indexation rate is increased; you improve your natural referencing ( SEO ).

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What are the goals of PageSpeed ​​Insights?

How to improve your score on Google PageSpeed ​​Insights? To improve your PSI score, several actions are possible and are recommended by the tool such as: Reduce JavaScript and CSS resources To improve page load time, scripts really weigh down a web page and can even block it so they should be used sparingly so as not to have a negative impact on your site. Minify CSS CSS is often too large; for this, you (or your webmaster) must condense the CSS files by removing duplicates, spaces, unnecessary characters. Choose images with better optimization Images also require loading time: so opt for better optimization and a better format to reduce their impact on loading time.

Note that the WebP format is highly appreciated, unlike JPEG, and maximum compression highly recommended. Prefer videos rather than GIFS GIFS are original visual content but which take a long time to load, unlike video files deemed to be smaller. The MP4 format remains heavier but compatible with all browsers, while the WebM format is the most optimized for the web but unfortunately remains less compatible with certain browsers. Reduce the number of existing redirects Reducing redirects is essential as much as possible because the user loses precious seconds and loading delays are experienced if there are too many redirects. Opt for the activation of GZIP text compression This allows the browser to go to a reduced version of the pages and considerably optimize the display of a web page.

The advantages of PSI are to improve its loading speed

Apart from these aspects, the server response time should also be ideal, ie less than 600 ms. If the time is greater than 600ms, PSI will let you know. The change in PageSpeed ​​Insights Recently, Google PageSpeed ​​Insights had a cleaner and more intuitive update under the URL. But that’s not all: Google, which deploys PSI, now relies on Lighthouse. This free tool aims to improve the quality of internet pages and is accessible from Chrome DevTools. This change leads to the distinction between laboratory data and field data: the first come from Google’s servers, created under fixed conditions; seconds are based on mobile user experience and data collected from your visitors over the past 28 days and over time.

Thus, the data may be different, but it provides a better understanding of the bugs and the opportunities to be corrected. To conclude on PageSpeed ​​Insights Google PageSpeed ​​Insights is an excellent tool (like Lighthouse ) for improving the performance of your web pages. Loading speed and web performance remain, and should remain, essential elements in SEO and in the user experience. These metrics help you dramatically improve the current state of your site and how it works, don’t miss out!

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