Avoid duplicate content by telling search engines which page is the original? This is what the canonical tag does. Search engines hate plagiarism … even when it concerns the same website! Duplicate content on several pages within your Sri Lanka Email Database own website could lead to penalties: poor positioning, or worse, a complete absence of all the pages concerned in the search engine results! Fortunately, there is a very simple solution to avoid this: the canonical tag . Behind this strange canonical tag name hides a simple html tag, just like the Hn titles or the meta description .

But this one has a very particular reason for being: it indicates to the robots of the search engines that your web page is the only one, the only one… In short, that it is indeed the canonical URL to be considered in a set of pages. This, in case one or more other identical page (s) exist on your site. In short, the canonical tag is similar to an indicator panel intended to avoid the consequences (harmful for your website) of duplicate content. It points to the default version of a set of pages that are too close, or even completely identical, created intentionally or by mistake (for example during a URL modification).  The duplicate content is to say the multiplication of identical or almost identical content, is not enjoyed by Google.

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Canonical tag: what exactly are we talking about?

Even if these contents are all hosted on the same website, they risk creating confusion among crawler robots, who then no longer know which Saint to turn to. The canonical beacon helps them to find their way easily. The canonical URL points to pages that count in search results, at the expense of others whose content is too close. For example, if your site contains several versions of the same page (created over the course of updates), you designate the one that should be retained by search engine robots, and displayed in the SERPs. The others will simply be ignored. The benefits of this precious canonical beacon In fact, the canonical tag allows you: To exclude web pages whose contents are close to the canonical URL; to focus on a single URL the various inbound links (as part of your netlinking ) to increase its popularity.

to bypass the risk of penalties that could fall on you if too much content is duplicated on your website. How to insert a rel = canonical link tag on a web page? To report your favorite pages, simply place the canonical tag in the <head> area of ​​the source code of the desired page. It should look like this. You can further boost the effect of the canonical tag by using a sitemap file to indicate which URLs to index. Warning: only place one tag of this type on the same page! Otherwise, the robots will pass without seeing them …

Avoid duplicate content thanks to the canonical URL

It is on the basis of the observation that it is not enough to place keywords in specific places in a text to succeed in your SEO strategy , that the semantic cocoon was born. Aiming to place the pages of a website in a good position in the search results on Google, this technique is based on semantic search. Its initiator, the French referencer Laurent Bourrelly, notably developed this strategy of creating websites and tree structures around several major stages that are flexible as desired according to each project. What exactly is a semantic cocoon? The semantic cocoon is a natural referencing approach mainly based on: the target audience, its needs, and his questions about search engines. The goal of this strategy? Generate traffic on all the pages of a website using relevant keywords!

Keywords that make sense in relation to the actual searches of targeted Internet users! To upload a semantic cocoon, you must follow several rules relating to: architecture, contextualized links, to the content of the pages of a website And this in order to bring together the different pages in a common semantic universe. semantic cocoonSemantic cocoon> example of duplicate URLs | source: cocon.se The stages of its creation Even if each project is unique, some steps are identical to the creation of a semantic cocoon. For that, make help you by certain tools which will assist you and will save you time at each stage of the creation. The different stages are: Market analysis of the company and / or the website.

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