Imagine: one day, during a simple SEO check, you discover thousands of low-quality backlinks (which weren’t there before) or worse, your site Sudan Email List disappearing in due form from Google results ( while you were in the top spots on a given query). What happened ? You have undoubtedly been the victim of a Negative SEO attack , also called NSEO . Principles of Negative SEO There are two ways to optimize the SEO of a website: by respecting the rules imposed by Google in order to gain places in the SERPs in a natural and lasting way. Or by applying unscrupulous methods, which Google disapproves of. These artificially inflate the Ranking of a site, at the risk of being penalized by the search engine (we speak of Black Hat SEO ).

But what happens when these rogue techniques are used on purpose to alter the positioning of a competing site? The Negative SEO is precisely that. The efforts to be made to build a natural referencing strategy are important and time-consuming. The SEO bears fruit in the long term only. But in return, a well-optimized site enjoys a solid and lasting position, as well as a good digital image built up over the months. However, this structure can risk collapsing at any time, as easily as a house of cards. In an instant, a Negative SEO attack can turn your website into a crime scene, and everywhere you go the clues that accuse you personally in the eyes of Google. All you have to do is prove your innocence. But in the meantime, the impact on your online reputation can be fatal!

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How do you know if you are the victim of an attack?

The problem is, Negative SEO is an insidious method . The manager will probably not have the delicacy to warn you of his action. It is therefore necessary to be attentive to the various warning signs: A sharp drop in the rate of visitors to your website (due to a demotion of your pages in the SERPs or a Google penalty); A warning message sent by Google to notify you of the application of a penalty (Penguin or Panda); A warning issued by a partner who sees inappropriate inbound links appearing on their pages, referring to your site; A sharp increase in your backlinks (with a huge proportion of very poor quality links, of course).

How to protect yourself against Negative SEO? Impossible to foresee a Negative SEO attack, therefore. You can only see the damage, and bail as quickly as possible to avoid sinking. Nevertheless, it is possible to put in place preventive methods against these SEO techniques . Some examples : Take a look every now and then at your inbound links . Since the technique of bombarding adulterated backlinks is a classic of Negative SEO, it is important to disavow toxic links quickly. This, by using dedicated tools or by contacting webmasters one by one to remove the offending backlinks. Scan the web regularly using a duplicate content locator to make sure no one is copying/pasting your content all over the place, which could cause Google to downgrade some of your pages, with the highest-ranking site being priority in this case.

How to protect yourself against Negative SEO?

On this subject, see SEO mistakes to avoid . Set up Analytics filters to reduce the consequences of sending massive amounts of fake traffic to your website (a technique that corrupts your statistics and your SEO actions). Run SEO audits from time to time to spot changes within your site (a change in the robots.txt file, a few lines of code added by a smart guy, etc.). This is called negative on-page SEO , and it is arguably the most difficult to discover! Negative SEO is an invisible disease whose effects on your website can be catastrophic. Do not wait until it is too late: take the necessary preventive measures! Definition of the target audience of a site: the persona type must be described precisely. To do this, you have to define your gender, your socio-professional category, your character traits.

And finally, decipher your needs to anticipate your requests on search engines. Carry out the plan of the future semantic cocoon: because you have defined the needs of the target audience and anticipated their requests, you can then carry out the plan of your semantic cocoon which integrates the questions of the target audience as well as the answers to their searches on Google. Research of the most relevant keywords , of the common semantic universe of the different pages as well as of the major sites in this theme. To carry out this step, you can be assisted by the Yooda Insight tool . Determination of the number of pages necessary to provide relevant information to the target audience as well as to search engines. Creation of the architecture of the semantic cocoon.

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