When we talk about natural referencing, we distinguish between two types of SEO : on the one hand, everything that consists of working on the page itself (on-site). On the other, the efforts to be made to boost the site’s ranking by activating more global levers (off-site). Link building is precisely one of these off-site levers . And undoubtedly the most important! Link building: the spider’s strategy The “off-site” part of natural referencing essentially comes down to working on the popularity of your pages on the vast web. Google likes popularity: it is even one of the criteria that it will take into account to position the pages in the results offered to Internet users (the SERPs ).

This popularity is built over inbound links, or backlinks. In essence, link building, also called netlinking , consists of gleaning as many backlinks as possible that point to the pages of your website. The goal of the game is to create a real spider Tajikistan Email List web linking your pages to different sites to take advantage of their SEO juice.  The number of inbound links plays a crucial role in any SEO strategy. As such, it is impossible to do without link building altogether. Even if you practice it in minimal proportions. But beware: in this little building game, there are solid bricks and precarious bricks. For your link building strategy to yield concrete results, you have every interest in favoring quality backlinks. Rather than absolutely trying to get links from any website.

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Link building, yes, but only with quality links

Sometimes a backlink can even have a deleterious effect on your positioning. Bulk backlinks and low quality links will tend to grab Google’s attention (this is one of the 6 SEO mistakes to avoid at all costs ). To boost your SEO, a link integrated into your link building must meet several criteria: come from a high ranking site whose content is related to themes, point from a page containing few other links (to keep as much SEO juice as possible) ), come from different sites, be in do follow , etc. How to practice it? Link building can be practiced in several ways, depending on your SEO needs and your means. For example, you can build your netlinking passively, by offering high added value content capable of encouraging webmasters and stakeholders on various sites to themselves insert backlinks pointing to your pages.

We also speak of “link baiting”. With this method, you don’t ask anyone for anything – but the results are hard to come by. However, the very expression of “link building” refers to an active approach. We “build” a web of links by: Directly soliciting the managers of the websites that interest you to ask them to publish a backlink (often against hard cash). Publishing content yourself with the valuable links on the desired sites. Practicing link exchange: a backlink for the site, a backlink for you (the “win-win” SEO version!). Opting for buying links. A practice frowned upon by Google and which implies paying close attention to the sites concerned. One last point: if you practice link building, check your backlinks from time to time. To ensure their quality and relevance.

Why should you pay attention to the do follow link?

Unwanted links could make you angry with Google! In short, you cannot do without link building as part of your SEO strategy. But you still have to build your web of links with caution and rigor!The do follow link is an attribute applied to a hyperlink. Aimed at SEO robots, it is absolutely essential as part of your SEO strategy. The SEO is like a separate country with its own language. We come across, for example, the mysterious expression “link do follow” . But what is it exactly? And why should you pay special attention to it in your blog? Understanding what a do follow link is Regarding the do follow link, we speak of an “attribute”. As in grammar, it is therefore an element that expresses a quality, in this case a quality specific to a hypertext link placed in one of your content.

In essence, this attribute is there to give cues to search engine bots, so that they know what to do when they come across a link. Concretely, the do follow link is opposed to the no follow link in that it signals the robots to follow the link in question (while the “no follow” indicates the opposite). This attribute is therefore essential in the context of your natural referencing: a backlink do follow referring to a page of your site will be taken into account by the robots, which will help improve its positioning via a notoriety benefit. While the same external no follow link will simply be ignored – go around, there is nothing to see!

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