Often neglected in favor of netlinking , internal networking is nevertheless one of the essential components of natural referencing. Especially if your website has a large number of pages! By dint of focusing on Suriname Email List netlinking and its derivatives ( linkbaiting , link building ), we would almost forget a component of SEO: internal networking , or the need to organize the pages of a website through a solid network of links and anchors. This component is however crucial, since it improves the navigation of Internet users while impacting your natural referencing . Explanations. Your website is not a frozen whole: even the simplest of sites is made up of several independent pages.

These can communicate with each other using hypertext links which, instead of referring to other sites (external links), allow the pages to be associated with each other. The term “ internal mesh ” therefore denotes the organization of these internal links within the same site. However, to be truly effective, this architecture is subject to a number of rules. In particular, the drafting of relevant anchors that correspond to the content to which they refer, and the establishment of a silo structure and / or a semantic cocoon .  Optimizing your internal networking is a great thing for your website, mainly for two reasons: Internal links help to facilitate navigation on your site .

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What does the internal mesh consist of?

In addition to a more successful user experience (access to essential information is facilitated), the internal network directs visitors to certain specific pages. But for what purpose? Convert them into customers: links to the contact page, to newsletter subscription, to the shopping cart, etc. Internal networking boosts your natural referencing . Search engine robots move between pages by surfing the links, so that a well-organized mesh allows them to visit and index all of your pages. This operation also affects the Ranking of your pages: by linking a very popular page to a page that is less popular, you transfer a little SEO juice from the first to the second.

This helps to make your deep pages exist, especially in the context of a silo architecture . These are the two most notable benefits of internal meshing . There are others: internal links decrease the bounce rate (visitors are encouraged to spend more time on the site). They help bring old content to life. They also help to establish your expertise in your field of activity through the deployment of a semantic cocoon . Semantic cocoon and silo architecture Precisely, the semantic cocoon is one of the most interesting applications of the internal mesh , together with another notion: siloing , or the implementation of a silo architecture . The two expressions are too often used as synonyms. However, although they are based on a common observation (a site evoking several themes or presenting several products must prioritize its information), these two concepts differ in their philosophy.

What is the use of the internal mesh?

The silo The silo is a technique of keyword segmentation into as many themes as necessary . The silo pages are then distributed over three levels: a “mother” page containing the main keyword, “daughter” pages with intermediate keywords, and finally “granddaughter” pages for more specific long tail keywords . The internal mesh is organized by silo: only the pages of the same theme refer to each other. The semantic cocoon It operates in a similar fashion, but taking the Internet user and his intention as a starting point rather than the keywords . The cocoon is placed from the point of view of the site visitor: What is he looking for? Where does he want to go? Segmentation only comes second. The structural organization is the same as for a silo. Except that the links associate the pages by semantic proximity and not by theme.

Of course, it is quite possible to use both architectures for a more efficient internal mesh . But be careful not to lose your visitors along the way… nor the search engine robots!Once this step has been completed, in order to check the architecture and structure of a cocoon, it is possible to get help from the Visiblis tool . Content optimization, html layout and linking between pages . Links must be made between the pages of the cocoon and between the commercial pages of a site. A semantic cocoon, yes, but we don’t stop there A semantic cocoon is a natural referencing strategy that can be implemented at any time on a site but which must be designed intelligently, in order to really answer the questions of Internet users. And keep in mind that SEO optimization always involves the publication of qualitative content .

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