It is still necessary to be aware of the state of health of your site! Your SEO strategy will adapt accordingly to achieve the best result. The SEO pre-audit is the first path to take when you want to improve your site. Don’t neglect it!  Before defining more precisely what an SEO pre-audit is, let’s first assess the importance Netherlands Email List of auditing a website. Two websites dealing with the same theme are constantly in competition for the first places in the SERPs. In fact, if a site is better referenced than another, it is because it applies the right methods of referencing . But, how do you know a priori if you have already adopted the appropriate SEO techniques?

There are as many SEO strategies as there are websites. They must therefore be chosen with vigilance. To find the strategies that meet the needs of your site, you can audit your site. The SEO audit is ultimately akin to a medical diagnosis : finding the causes of a disease and remedying it. Before carrying out analyzes, samples or tests, the doctor operates by means of a questionnaire in order to identify all the symptoms. The SEO pre-audit acts like this questionnaire: it is used to find what is not working best on your website and will guide you on the areas to audit next. The analysis of your site can intervene at each stage of the life cycle of your site: its creation, its redesign or even its migration. It is important to note that an audit must be carried out regularly to maintain your performance.

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What is an SEO audit?

At the end of this audit, you get personalized and effective recommendations for making improvements to your website.  Qualitative : quality of published content, SEO optimization, networking and SMO or reputation on social networks. Technical : a site or page that loads quickly , a well-thought-out tree structure, fluid and intuitive navigation on all media used (PC or mobile). Semantics : relevance of words and expressions used for a given topic in order to improve positioning on search engines. Competitive : analysis of the strengths and weaknesses of competitors to readjust your SEO strategies A good SEO strategy allows: to offer a better user experience , to rank your site or your web pages on search engines, and to position your site in the first places of the SERPs .

Why do you have to go through an SEO pre-audit? A global SEO audit represents a significant budget. It is therefore better not to take any risks and to go blind. The pre-audit is there to analyze the state of health or the level of visibility of your website . To determine the different parts of the site that require further analysis, we recommend that you use the SEO pre-audit . An SEO pre-audit offers a double advantage: for the consultant and the client. SEO consultant side: start on a sound basis before carrying out the overall SEO audit; define the workload that will be assigned to it; focus on the best tools to carry out the global audit; draw up specifications with the criteria to be developed for the audit and the corresponding costs Client side.

What are these recommendations after the SEO pre-audit?

Define its priorities in relation to the various fields to be addressed during the audit; obtain targeted recommendations in relation to its budget; have a perspective on the progress margin of its site. How is an SEO pre-audit carried out? An SEO pre-audit goes through many stages and calls on several methods depending on the complexity of the site to be audited. Anyway, the pre-audit consists of looking for different indicators to find areas for improvement. Watch the site’s visibility history How to know if your site is well referenced? You have to review the evolution of your position over several months / years. This makes it possible to collect many indicators such as the causes of a sudden drop or drop in a position on a given date.

This can, for example, come from: uncontrolled migration, a page penalized by Penguin, or incorrectly referenced content on the target request. Study competition or benchmarking On the web, the goal is very often to reach the first pages of Google . Meeting this goal requires staying competitive: you can only be first if you have other results below yours . Thus, the pre-audit allows you to shape your competitive strategy. It is not a question of copying your competitors but of moving forward at the right speed so as not to underestimate or overestimate your actions. Examine the potential of the site Having an SEO pre-audit doesn’t mean a site is in bad shape. All websites have their strengths and weaknesses. The pre-audit above all makes it possible to find the most relevant areas for improvement to fill in the gaps.

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