The web agency emerged in the mid-90s, with the democratization of the web and the birth of the first sites online for the general public. Originally, the web agency ( web agency ) were only creative agency websites. They developed on the fringes of traditional communication agencies, which had not yet integrated the necessary skills. web agency Since then, the web professions have become clearly specialized and more complex, they allow reputable and experienced web agencies to offer a higher level of service in this area than more general communication agencies. New uses of the Internet have arrived with Web 2.0, the daily use of social networks ( Facebook , Viadeo, Tumblr …) , blogs and the Internet on mobile… have disrupted the web landscape.
As a result, the sector has become more professional, specialized, segmented, and new professions have emerged: web designer, SEO, web marketer, community manager , integrator, etc. Today, the range of activities of a web agency is therefore Bermuda Email List logically broadened beyond the creation of website. web agency web 2.0 A web agency is therefore a company specializing in the creation and updating of websites. It brings together skills in development and graphic art, its role is to offer you a web solution adapted to your project. It must take into account your project as a whole in order to offer you the solution that suits you best. This solution can be: a website based on a template , a static site, a 100% unique site, or the redesign of the existing website .
What is the role of a web agency?
A web agency does not content itself with creating websites and putting them online, it can take charge of or assist you in choosing your domain name and hosting your site. The web agency can also register your website in the most relevant web directories. Some agencies can also offer you SEO and SEO optimization for your website. To SEO, we can add the tracking of positioning in search engines and the management of Adwords advertising campaigns . The role of a web agency is to support its clients in defining and implementing a web strategy. Web agencies are increasingly becoming more or less global communication agencies (or 360 ° communication agency, 360 ° agency or even digital agency ) , their role is to guide companies, associations and communities to establish strategies for internal (Intranet) and external communication beyond the creation of website.
Each agency has its own activities and specificities, the main thing for you is to find the agency that will meet your expectations. Responsive portfolio web agency How does a web agency work? The process of creating a website is identical whatever the web agency , it can be summed up in four main steps: The discovery of the project : The client, his activity, the objectives of the website, budget … The entire project can be defined in specifications . The research phase : The compromise between the technical restrictions, the requirements defined in the specifications and the, The creation and development phase : A schedule is established with the date of uploading as a benchmark, the first stage of creation is the design of models in the case of a site with an exclusive design.
Why use a web agency?
Putting online : SEO, Web Marketing, listing in directories and monitoring of positioning. Today there are simplified creation solutions with 1 & 1 or Wix for example. This principle of creation can be adapted for people with computer skills, image editing and with a good web culture. For all the others, it is preferable to entrust the creation of your site to professionals to obtain a result that meets your expectations. Going through a web agency will allow you to have advice on the functionalities, ergonomics, design and referencing of your website. She will take care of your entire site, she can even offer you to carry out your paper communication or even the creation of your logo . This will also allow you to have only one interlocutor and your project will progress more quickly.
Calling on a web agency is the assurance of obtaining a qualitative result that meets your requirements, while respecting a jointly approved schedule. What is web 1.0, web 2.0? The Web 1.0 From 1995, Web 1.0 was built in a pyramid fashion. Webmasters write and layout information. Internet users, for their part, are only receivers without any power or real possibility of response, with the exception of forums and emails. In the era of Web 1.0, the Internet user is passive. The production and hosting of content is mainly carried out by companies and web agencies , the pages are static and the information updates are very random. Web 1.0 is therefore the era of the static web . Web 2.0 We then talk about Web 2.0 from 2003, gradually Internet users are becoming actors and therefore active.