A website is not created to navigate by stick without a specific destination. Its administrator has a specific goal: its success. To achieve this, it is necessary to use adequate techniques aimed at increasing the traffic and the conversion rate of the website. It may then be interesting to set up a paid referencing campaign. The objective is a good  Indian Email List return on investment. The characteristics of paid referencing Also called Search Engine Advertising (SEA), paid referencing allows targeted advertising to be propagated on the Internet. By this paid referencing campaign, you make your site known to the majority of Internet users. As a buyer, this is a targeted service that you get. paid referencing Referenced keywords Paid referencing requires taking into account the keywords to be incorporated into an advertising system.

Said keywords are bought at auction. By this process, the ad is displayed prominently in areas predefined by the advertiser. It is obvious that this research carried out consists of the keywords purchased. This paid technique is only achievable through landing pages. SEO hosts These hosts are potentially searching engines or partner websites. It depends on your choice. It is comparable to advertising products in a newspaper, such as television. Paid referencing always connects a host who must be paid by his advertiser. Today, keyword advertising is materialized by a simple click on the ad advertised to the host. The latter is the platform of Google Ads . It is the leading online advertising tool, monopolizing these. This is why it is assimilated to paid referencing. Also, these advertisements may end up on other sites that provide commercial advertisements.

Indian Email List

The advantages of paid referencing

These are for example Yahoo sponsored Links and Microsoft Adcenter. We believe that these paid ad bubbles generate considerable revenue streams for the above search engines. Payment of a cost The advertisement during a SEA campaign that seems a priori free is not in reality. It’s just that you don’t have to pay the web host just by showing the ad in their search engine . Free is the principle. Paying a sum at this stage is quite exceptional. It could be assimilated to bad faith on the part of the host. You only pay when an Internet user spots your target page by clicking on the link in your ad . How paid referencing works It works on the Cost Per Click model . This model implies that it is the advertiser who determines the value of a click .

However, we would like to point out that the auction price depends on the position that Google gives to your ad. Each time the search is carried out by the Internet user, the platform acts. It checks the adequacy of the search terms and the advertisements sent. The proper functioning of a SEA campaign is based on: A high conversion rate; a quality content  ; a frequency of Internet user visits over time; increasing click-through rate advertising from the URL  ; a quality landing page with relevant ad. Your SEA host may suggest that you start an advertising campaign. It is not enough for you to pay a substantial sum for the keyword and be sure of a favorable positioning. To outperform your competition, the auction must be in sync with your quality score.

The characteristics of paid referencing

The paid referencing campaign cannot exist without the following elements: A specific keyword; a maximum bid, symbol of the cost paid for the keyword; a link between the advertisement and the recipient site; a professional web host; A campaign is well managed when it grants you the expected benefits of such a strategy. Using SEA SEO allows you to be successful in record time. It immediately provides excellent results . Thus you will give a large dimension (XXL) to your website. The increase in traffic that would take place there would be unequivocal. Moreover, this traffic is all the more relevant when the campaign is preceded by effective upstream work. This process reinforces your postulate of flexibility throughout the campaign.

You may or may not reduce your advertising budget depending on the sales season. In addition, it crystallizes for you the detailed and updated statistics of your ads. This allows you to distinguish your best ads from the worst. Also, there is an effective arsenal of traffic optimization that ensures both promotion and profitability for your website. Synthetically, its advantages can be summed up in: A notoriety of the site on the market; growth in traffic; a multiplicity of conversions; simple financial management; fairly visible results; constant costs. Compared to SEO , paid SEO theoretically requires little technical knowledge. It will make you gain visibility. So it is a necessity for a newly created internet site. The limits of paid referencing In the middle of a paid search campaign, we will not advise you to miss your payment.

Leave a Reply

Your email address will not be published.