The natural referencing campaign is a long-term job . It aims not only to be among the first of the list of the first page of searches like Google, Yahoo, etc… but especially to keep this notoriety. What strategy to adopt to have this place? To begin with, you have to know where you are. Position yourself in the Web market, know its position , its competition and what it shares, its strengths and weaknesses and know how to determine its objectives to be Indonesia Email List achieved. Then looking for relevant keywords relating to the site is essential. This is the most strategic step because it is thanks to the relevance and variety of these key words and / or phrases that a website has the chance to appear on the first page of search engines .

The choice of multiple keywords could interfere with the position of your website. There are a total of six types of keywords: generics, which are no longer than three words; the long train , made up of more than three words; semantics, which are related to the main keyword; current events; the “evergreen”, which are still in use; the premises, making it possible to target a specific location. Apart from keywords, for your SEO campaign, you also have to work on the content. In order to be well indexed and positioned, the website must have quality content , captivating and always containing recent and innovative news and easily accessible by all.

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For your SEO campaign: analyze, the most important phase

In addition, the site’s loading speed plays a very important role in visibility since the Internet user will not have the patience to wait for a site that takes time to open. Why improve the loading speed of your website?  The audit is the most crucial period for SEO. It makes it possible to define areas for improvement and corrective actions. It is therefore a question of measuring the relevance of the keywords and of changing them if the latter are already used by a strong competition. It is also necessary to know if certain keywords are too weak. In this case, it is wise to replace them in order to move up the site’s position in the search engines.

To be able to check and compare, take a quick tour of the competition to audit their website and evaluate its content. The use of certain tools like Moz Toolbar, Google Sheet or Ubersuggest helps you to collect information on the design of the site, and to evaluate the freshness of the content. These tools analyze incoming and outgoing traffic . Thanks to these tools, it is quite possible to monitor the optimization of the competitor’s site. It is also very important to know the opening speed of your site and compare it with yours. Optimizing, guarantor of success It is according to the result of the audit that the SEO optimization is carried out. Using various keywords depending on the targets is essential. Google Keyword Planner, Keyword Tool, UberSuggest or Semrush, are free keyword generators that you can use. They give you ideas on which keywords to use.

The natural referencing campaign is also about auditing!

Thanks to the tools allowing you to spy on competing sites, you can detect the use of competing keywords. The change of these keywords and their diversification are essential in order to avoid a drop in the rank of searches. Quick tip: use long tail keywords to gain space on the web. A touch-up on the presentation and the content improves the visibility of your site if this was recommended during the audit. It is however advisable to add backlinks , videos, tags and even blogs to your site in order to propel it. Having recourse to content sharing also increases the visibility rate of your web page. To boost your website download, in case it takes a long time to open, it is recommended to install an IDM or Internet Download Manager . You will find software like uTorrent and Flashget on the market.

To gain notoriety [because that’s the goal of your SEO campaign anyway], a site must always be available. So make sure he’s always online! Otherwise, check with the host. If the problem persists, consider changing it. Monitor to perpetuate your SEO This is the last phase of natural referencing. To keep the place for which you fought, you have to persevere, and therefore always keep an eye on the positioning of your site. To ensure proper monitoring, use the most effective tools such as Google Analytics, Ubersuggest, Moz Explorer, Google Search Console, Mobile-Friendly Test, Aherfs, PageSpeed ​​Insights … You should never stop spying on neighboring sites and always be on the lookout for the relevance of keywords. In order to maintain the freshness of the site, ensuring that the content is constantly updated is essential.

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