In the natural referencing activity , the definition of the keyword is as follows: word or series of words typed or dictated by an Internet user to perform a search on Google. As a web user, when you do research, you type in a keyword phrase Thailand Email List consisting of one or more words depending on the results you want from Google. As a publisher or website owner, your goal is to appear high in Google results when someone types in a key phrase to find you. Choosing the right keyword is therefore decisive in order to capture the Internet users who are looking for you.

To achieve this, it is essential to know the habits of Internet users in order to find the right keywords.  According to a 2016 study by YOODA INSIGHT on Internet users’ search habits, you type an average of 3.5 words per request and requests made up of one word only represent 2.4% of requests. Below, the number of words per request: 1 word: 2.4% of requests, 2 words: 22.9% 3 words: 34.1% 4 words: 22% 5 words: 10.8% 6 words: 4.6% 7 words: 1.9% more than 7 words: 1.2% study keyword research google 2016 infographicClick on the image to see the entire infographic of the study on Internet users’ search habits This study is based on a database of 100 million keywords (key phrases) representing 6.3 billion monthly searches on Google.

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what is a keyword?

It makes it possible in particular to highlight the potential of key expressions made up of several words. We call a query composed of several words the long tail , it represents more than 80% of the queries typed on search engines. You use a long tail query when, for example, you need an answer to the question:  In the series of questions asked to Google, the prize goes to: how to make love? Long tail key phrases are also used when searching for a business near you. You then type a query of the type: store + type of store + name of the city. These are so-called geolocated searches and use local referencing techniques .

The use of long tail queries will certainly increase with the rise of voice search, on the contrary generic key expressions (1 or 2 words) will be used less. This parameter must be taken into account when choosing the right keywords. What is a good keyword? The answer is simple: a good keyword is one that gets you qualified traffic. Unfortunately in reality, everything is not so simple, a good keyword can be very competitive and your chances of appearing in good position on Google will be very limited. The competition and popularity of a keyword are criteria to take into account when making choices. In summary, a good keyword should meet the following criteria: The relevance : on or keywords should best describe your business and be used by your customers.

What are your Google search habits?

The potential : the keyword must generate qualified traffic to your site. If it is never typed on Google, its potential will be zero. The competition : if the competition is too strong on a keyword, it will consider finding an alternative and exploit the long tail. Gone are the days when it was enough to fill in the “keywords” meta tag with lots of keywords. In addition, the arrival of artificial intelligence with the rankbrain algorithm adds an unknown factor in the search for the right key expressions. In the search for the right key phrase, you must first and foremost put yourself in the shoes of the Internet user who is looking for your products and services.

How to choose the right keywords? To find the “right keyword” to promote in the content of a web page, there are many techniques. The first of these is to appeal to your intuition coupled with knowledge of the habits of your customers. If, however, you have doubts about your intuition, do not hesitate to ask your customers to make sure you are taking the right direction. A mistake in choosing your keywords can be disastrous for your visibility. This first step will allow you to draw up a first list of keywords. This list should be supplemented with other techniques and tools. The techniques used range from analyzing your competitors’ sites to using keyword generators.

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