The 301 redirect is an essential technique to know for any website creation or redesign. When and how to use it? ZEN READING redirect-error-301-permanentUpdated July 27, 2020  A 301 redirection is a permanent substitution of the address initially requested by the address obtained. A 301 redirect is also known as web forwarding or permanent redirect ( Moved Permanently), a permanent redirect forces your support web browser to view content at a given address on the Internet to present content from another web address. The 301 redirects (code 301) were introduced in the http protocol to allow webmasters to provide a better user experience to the Internet user, based on the assumption that a website is alive and that in certain cases it can be determined that other content is more suitable than that associated with the address requested initially.

The most efficient redirects from a technical point of view are to be carried out at the server level in the Htaccess file , avoid JavaScript Mongolia Email List redirects (can be assimilated to spam) and the “refresh” meta tag. The 301 redirect has the advantage of being well read by robots and the icing on the cake, it transmits the PageRank . To write web pages temporarily, there is the 302 redirect . The context: We have therefore decided to permanently redirect the URL , this redirection allows us to preserve the user experience and avoid a 404 error .

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What Is A 301 Redirect? Definition

Consequences of a URL change without redirection: First consequence: other pages on the website host hypertext links that point to the URL: if no redirection is set up, no only you will never see the presentation of our web agency, you will have in exchange a nice 404 error (if a 404 page is present) , not really great for the user experience. page-404-web-agency-anthedesignAnthedesign web agency 404 error page Second consequence: if the URL is present in the Google index, it will appear in the search results and will be potentially clickable, in case of click and in the absence of permanent redirection, the result will be a nice 404. Beyond that user experience is also a bad signal to Google, a great site shouldn’t be full of 404 errors. url-presentation-of-the-agency-web-anthedesign-indexeeURL of the presentation of the anthedesign web agency in Google results Third consequence.

other websites certainly have links that point to the initial URL ( backlink ), the visitor following this link will also be directed to a 404. When to use 301 redirects? The use of a permanent redirect must be beneficial for the visitor, it must especially not be used to divert traffic in an abusive manner. The use of a permanent redirect is relevant in the following cases: To replace content that has disappeared, the 301 redirection allows you to present content approaching the old content that has disappeared, it avoids displaying a 404. To redirect to : the absence of this 301 redirection is a great classic of poor workmanship in website creation. The consequences are disastrous in terms of SEO, the content being identical for each URL, Google considers it to be duplicate content with all its consequences.

Illustration: Creation Of A 301 Redirect

To make several domain names coexist for the same website, this is often the case for historical reasons (takeover of a company in the same sector of activity) or to avoid Typosquatting (malicious purchase of domain names resembling known sites with a spelling error) . During a structural overhaul or an organizational overhaul of your website, example: the removal of a subdomain to redirect to the main domain or vice versa. Conclusion Making a 301 redirect makes it possible to modify URLs and to offer visitors the expected content in a transparent manner vis-à-vis Google by communicating the change of address in a specific way. In the event of bad redirects or abusive redirects, your site may suffer a significant drop in positioning and traffic. ssllabs com ssl test web agency anthedesignssllabs

com: capture test ssl web agency anthedesign If you do not have the technical skills to carry out the installation of an SSL certificate on your own , do not hesitate to contact the web agency AntheDesign . Conclusion: Google announced it, the generalization of the https protocol is inevitable, as much to pass there as quickly as possible to benefit from the SEO bonus granted by Google. To date, only 1% of sites are secure! You can also use an untracked search engine using Google’s algorithm such as Startpage . After performing these operations, you can test your positioning on Google again, in most cases you will find a different result. Example of placement test: impact of search options on Google fr The objective of this example is to show you the impact of an Internet user’s position on the ranking of a web page in search results.


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