Tip: Offer the virtual try-on online and in-store. Virtual try-on technology allows customers to try on products using their camera-equipped devices such as mobile phones. With the help of Augmented Reality, users can contextually view the Belize WhatsApp Number List item they are interested in, interact and confirm the style, size and fit before making a purchase. Source: Mac Virtual Try on In the era of COVID-19, virtual fitting is becoming a staple even in physical stores. For fear of the virus, many customers are reluctant to try on accessories like glasses and hats. For beauty products, that’s not even an option anymore.

Most beauty stores no longer allow customers to try on products, which makes the purchase decision very difficult. A good example of the integration of virtual fitting technology into the multichannel marketing strategy is given by Baume, a high-end watch brand. Baume offers its customers the possibility of virtually trying on their personalized watch directly on their wrist using a paper strap, that is to say without touching a real watch . This practice greatly improves the shopping experience for customers by engaging and involving them in the design process while incurring little additional cost to the business. Another example, Clearly, a Canadian online eyewear store, has succeeded in helping its customers make decisions faster by offering them an innovative solution: Augmented Reality advertising .

Belize WhatsApp Number List

Developing Cross-compatible Products And Services.

Concretely, users can try out different models without leaving the ads on their news feed. Trend # 5: social content increasingly sought after Consumers suffer from the lack of social interaction and human connection! To compensate, brands are developing tools to spark communities that allow buyers to interact and share their experiences in real time . Tip: Generate opportunities that allow users to generate social media content. If you are planning to adopt virtual fitting or 3D viewers and configurators, add social sharing features! This technique allows users to share photos online, showing how they look with a certain item, how creative they can be after customizing sneakers or jewelry.

These features will engage consumers, animate conversations, and strengthen your online communities. A good example of social communication was given by Nike with the Nike By You Workshop , a community for sneaker enthusiasts. This initiative opened up a fun arena for consumers to create personalized sneakers and share their creations with the world. In addition, Nike dedicated an entire Instagram page to this project and connected it to the Nike online store: the personalized sneakers are available online in limited edition and a royalty is paid to the designers for each piece sold. Findings on Retail Trends This holiday season will be unprecedented for luxury brands and it is crucial to harness all techniques to generate traffic and conversions.

Innovation Explodes. Digital Evolution Is An Ongoing Process Focused On Consumer Demands.

Hapticmedia has over 15 years of expertise in immersive technologies, including 3D visualization, customization and configuration including engraving, Augmented Reality and virtual try-on. Our development has been widely supported and covered by LVMH, Forbes, Les Echos, Le Point, BFMTV. Consult our client projects here with Guerlain, Kenzo, Baume & Mercier , Baccarat, Edenly or contact us now to discover the visible improvements that we are able to bring to you.

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