Thus, the latter only has to type “Mexican restaurant nearby” to find the relevant results within a small radius of action. This type of research, used very little by Internet users , is quite unfavorable for the various companies. Indeed, the local visibility it offers does not extend to the whole city or the whole neighborhood. If the user is far enough away from your location, they won’t see you. To conclude, As you will have understood, your business must have very good local visibility. To obtain the latter, there are several parameters to optimize in order to acquire more notoriety on the Internet. By mastering the field of local SEO, you can effectively find new customers and retain them .
This is because local search users are close to your business. Investing in this type of SEO therefore helps you develop your internet Finland Email List sales as well as your customers . Is the creation of a site part of your solutions to promote your activity? So, you need to put in place a good web content strategy. Many are the advantages of this technique, namely the development of the notoriety of your brand , the improvement of your visibility, etc. Find out how to make this strategy a formidable weapon for acquiring traffic. Also known as “editorial strategy”, web content strategy defines a technique that is based on the creation and distribution of content. These can be: texts, white papers, or videos, or pictures, and also infographics, etc.
Definition of the web content strategy
The list is long. The web content strategy represents a real lever to propel your website in the SERPs of a search engine. What makes it an essential means to acquire a significant volume of traffic . Thanks to this technique, you ensure the consistency of your media such as: social networks, web pages, videos, etc … To be effective, the implementation of an editorial strategy requires an upstream study. In order for your web content strategy to generate traffic, there are steps to follow. Here are the most essential: Define the objectives The implementation of a web content strategy depends on the objectives. Make sure this one helps you make the most of the sale. And this is only possible with a good traffic rate on your business site.
The purposes of a web content strategy are multiple, namely: have excellent natural referencing , develop brand awareness, attract prospects, customer loyalty, improve traffic … No matter what your goals, your web content strategy should always aim to improve your site’s visibility. Remember that acquiring traffic means attracting a lot of prospects. Delimit the persona Persona refers to the group of people you are targeting to visit your site. In other words, these are your ideal customers. Who needs your products or services? Is your target gendered (male or female)? What age group (young adults, adults, etc.)? Workers or the unemployed? Executives or simple employees? And so on. The answers to these questions will give you ideas on the ideal persona.
How to set up a content strategy to get traffic?
To know the needs of Internet users, use tools such as Google Analytics , Google Search Console , etc. This helps you define the persona more precisely. List the media to use for your web content strategy We would like to point out above all that each medium is aimed at a target audience with a precise communication objective. The tone and style used should match this audience. Several alternatives are at your disposal, to name but a few: The website : this is a company site, an e-commerce site or a showcase site. This support provides as much information as possible about your offers to Internet users. The blog : it’s the way to publish value-added content . Use it to distribute text, videos, photos, and more. Visitors have the privilege of interacting through comments or shares.
Social networks : here we are talking about Facebook , Twitter, Instagram and many others. Choose them based on your goals and your ideal persona. This is the best solution for communicating directly with your audiences. Linkedin is a reliable platform if you are targeting professionals. Deploy the web content strategy Finally comes the deployment of your web content strategy. Adopting a very precise editorial calendar is essential to ensure the relevance of the content. When it comes to news, disseminate up-to-date information. Pay rigorous attention to the quality of your publications. Continuous improvement of your web content strategy is necessary to promote traffic acquisition .