Customers are the heart of your businesses. After all, they provide the revenue to keep your establishment running strong—the fuel to your engine, the peanut butter to your jelly, the milk to your mustache—too much? Jokes aside. Have you given India Phone Number much thought to how your customers. Can actually contribute to helping you grow your customer base? Peer-to-peer marketing is not only a viable channel you should be exploring. But it’s also one that has seen great success in both B2B and B2C marketing. It’s all about fully partnering with India Phone Number your network of happy customers to assist with social selling, referrals, and thought leadership. In fact, 91% of B2B purchasers say past buying decisions had been influenc by word of mouth from industry peers.
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This is by including your customer in your content marketing strategy. In this blog, I will share with you 6 ways you can begin to include customers in your content. 1) Customer Case Studies If you visit any business website, you are likely to come across a collection of customer case studies either displayed on the homepage or collected under a dedicated tab. Case studies provide the most compelling way to share with your audience how India Phone Number their industry peers have overcome similar challenges with your solution in a relatable structure—a story. In fact, it’s been proven that storytelling can have a profound impact on the decisions we make.
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Bad case studies exist. From my experience through the case studies involve with at Marketo and the feedback. I’ve gathered from sales (because they are on the frontline of feedback—and we’re all about that marketing. India Phone Number and sales partnership!) I can share a few things I have gathered that every good case study has: Real Results—Improved tactical metrics are good and all. But certainly not a compelling enough for your reader to base. Her executive buy-in pitch on. Take it a level deeper and dig for real, strategic India Phone Number business impact such as ROI, cost savings, or revenue growth.