Done correctly, guest posts can help brands reach new audiences and establish the credibility of their leaders. A smart guest posting strategy can vault a small brand to new heights and cement an established brand as the go-to expert in its industry. Done Malaysia Phone Number incorrectly, though, guest posts reach no one because editors won’t publish them. To build a guest posting strategy that works, learn to follow the rules—and expect to fail if you break them. In this blog, I’ll show you six ways to guarantee your guest post gets rejected. What the People in Charge Malaysia Phone Number Say Publication editors are the gatekeepers of guest posts. You can write all you want, but if no one accepts you as a contributor, you won’t get very far.

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And who’s on the “never open emails from this person” blacklist. To learn more about the rules of guest posting, my team asked editors about how they select which articles to accept and publish and which articles to reject. Our research, which we published in “The State of Digital Media,” has helped us understand what it takes to succeed. Of the editors we polled, 85% said their main reason for accepting and publishing content is to share new insights with Malaysia Phone Number their readers. People want valuable information and advice they can’t get anywhere else—makes sense, right? Editors love guest posts for this reason, with 96% reporting a desire to maintain or increase the amount of guest content they publish.

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Content, but there’s a catch: Not all new ideas are created equal. Publications want high-quality thought leadership content submitted by industry experts, not Malaysia Phone Number people who have only their own interests at heart. If you want to get on the good side of publication editors, break the rules at your own peril. How to Become an Editor’s Worst Nightmare Let’s say you want to be a publication editor’s worst nightmare. Most brands and experts strive to get publish, but not you! You are determine to do everything wrong, from start to finish. Follow  Malaysia Phone Number these mistakes to guarantee you succeed exactly zero percent of the time. 1. Send a Boring Pitch Editors read dozens (sometimes hundreds) of pitches in a day.

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