Because of its ubiquity, buyers have grown wary of branded content, and so they easily tune it out. What they do respond to, however, is authentic content generate Afghanistan Phone Number by your most valuable asset—your customers! User-generated content (UGC) is essentially any content related to your brand that is voluntarily produce by your customers. Customers who have good experiences with your brand are motivate to inform their peers by sharing their experiences. UGC provides relevant information without trying to sell anything. This Afghanistan Phone Number may include product and site reviews. Their questions and answers, and pictures of them using your product.
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Information, faster processes, and personalized content, and. UGC allows businesses to tap into these expectations by amplifying their customers’ voices, increasing brand visibility, and building relationships. Here are three ways that you can use user-generated content to grow your business: 1. Let Your Customers. Do the Talking Today’s buyers trust content from other buyers more than they trust branded content because it comes across as more honest and reliable. In fact, 88% of consumers trust online reviews as much as personal Afghanistan Phone Number recommendations, according to a Bright Local study. There is never a bad time to show the world how happy your customers are. Especially with UGC that authentically conveys your brand.
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Reviews, photos and videos, and questions and answers gives your buyers immediate access to information. On specific pain points and concerns that they may have. This user-generate content can be share across your different channels, including Afghanistan Phone Number emails to your customers, your social media channels, and throughout your website. For example, online lingerie company ThirdLove features customer reviews on their website and in their emails to highlight what real women think about their products. UGC like this can alleviate the inherent uncertainty associated with online purchases. The more people are exposed to positive Afghanistan Phone Number experiences and relevant information about your products, the more likely they are to trust your brand and purchase from you.