Guest blogging can be a phenomenal strategy for getting in front of a wider audience and getting links back to your site, but there are many pitfalls that can derail Russia Phone Number your chances of getting published. Let’s look at four common mistakes often made by guest bloggers, as well as the solutions to help you succeed. 1. They Don’t Target the Blog They’re Pitching I frequently get guest blog pitches for my marketing blog. You’d be amazed at who pitches me. People Russia Phone Number who want to write about furniture. Finance. Furry friends. But as soon as I get one of those pitches that
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That target the audience you want to reach. No one will read your post on leather couches on my marketing blog and rush out to buy one from you. And Google doesn’t like it either. But that’s for 2… 2. They Don’t Understand Basic SEO I’m not saying you need to be an SEO expert, but know this: Google is not going to treat an unrelated link kindly on a website. Let’s go back to that example of a post about leather couches on a marketing blog. When Google’s spiders Russia Phone Number crawl that blog, they’ll get red flags. “This post is not synonymous with the other content on this website! Alert! Alert!” That can damage the search rankings of the blog hosting the guest post, as well as the guest poster’s link. If it wouldn’t do either one of you any good,
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Seal of approval. 3. They Don’t Read the Guidelines On my blog, I have a page of guest blogging guidelines. They’re clear as day, but a surprising amount of people fail to read them, which winds up frustrating both parties. Read the Guidelines _Giphy Before Russia Phone Number you reach out to a blog editor, see if there’s a page explaining their preferred pitching process. They may want a handful of ideas, or they may prefer the completed article. Following directions will increase your chance of getting your content published. 4. They Don’t Help Promote It Russia Phone Number Once you get an editor to agree to publish your content, your work isn’t done.