This is why e-commerce platforms are looking at all costs for new methods to better gain customer engagement and quickly convince them that the product is made for them and perfectly suits their needs. 3D modeling & E-Commerce To challenge these limits and finally increase customer engagement, we must look at technological progress. In recent years, notable advances have tended to erase the boundaries between the real world and the physical world. 3D visualization of products on e-commerce platforms improves customer ownership of the product Among the candidate methods and technologies, 3D modeling seems particularly efficient.
This technology offers a real booster of engagement and appropriation produced by the customers by limiting the misunderstandings which could have been born by the use of static 2D images. Source: Kenzo uses 3D modeling and visualization Taiwan Phone Number List to improve the presentation of their products and promote the concept of co-creation to their customers. Read more about our clients’ projects here. Customers interact with the 3D model of the product to understand every detail: move, rotate, zoom in, out … 3D modeling, also known as product visualization, is a technology that presents a realistic view of a product or a building.
With The Presentation Of Products In 3d, Brands Can Quickly Decide
It provides visualization tools for brands to present their product directly in 3D on their website. In this way, consumers can see the product in 360 degrees and understand the textures, shapes, colors and many other details. Luxury brands like Lolo Chatenay today combine 3D technologies with mass customization to offer tailor-made products to their customers. Here, a simplified 3D bag configurator demonstrator. Find out more information about our clients here . This superb and particularly realistic showcase is made thanks to the combination of 3D imagery and augmented reality. The solution is realized with free software like Blender, Modo, SDS by Autodesk, Maya and Zbrush.
2D VS 3D: The benefits of 3D models over static 2D images. Improve customer engagement through interactions According to Supun & Indika, consumers want to interact with products. It is through these interactions that they invest more and seek more information on the products. Finally, this has the effect of increasing their propensity to purchase as well as their frequenting and purchasing habits on e-commerce platforms. Baume & Mercier take advantage of configuration and 3D visualization technologies to offer a complete vision of their range of customizable luxury watches to their customers. Read more about the project here .
Responsive To These Changes In Order To Survive In This Ultra-competitive Environment.
A total understanding of the product The appeal to the visual sense offers the potential to capture the user’s attention and generate emotions in a controlled manner. In the case of interactive visualization, users can take ownership of the aesthetics and a holistic view of the product. This has a profound impact on their decision-making process. Thanks to 3D modeling, the customer can explore and detail all aspects of the product at their own pace . He can manipulate the product as he wishes: zoom in, zoom out, rotate it and contemplate it from all angles. This experience gives him control over the information.
This will likely positively impact their purchasing decision through a strengthened understanding of the attributes, features and functionality of the product. An inclusive and personalized shopping experience In addition, thanks to 3D models, customers perceive an enhanced sense of presence to the object as if it could see it or touch it. 3D models appeal to memory and emotions, thus producing a positive sensory experience effect. Source: Gerlain Rouge G 3D lipstick visualizer. Read more about our clients’ projects here. Better performance for websites without multiplying images.