Source: Baume 3D watch configurator combined with augmented reality available online and in physical stores, in cooperation with Hapticmedia. Ready to use 3D Configuration Technology like Guerlain, Baume, Kenzo to increase conversion rates? Contact Hapticmedia for a free quote! For luxury marketers, a proven first step is to integrate online and offline business as omnichannel marketing generates a higher return on investment than individual platforms . Omnichannel is extremely valuable for luxury brands , according to Forrester, as U.S.

and European consumers who purchase luxury goods both in physical stores and online spend up to 4x more than those who rely solely Estonia WhatsApp Number List on the offline or the online. Consumers are now comfortable shopping alternately on different channels. To convert target audiences into loyal customers, brands need to leverage generation-specific buying models and create high-quality sales opportunities across multiple channels based on their preferences . Additionally, the implementation of today’s advanced tools and technologies enables brands to create a seamless experience for customers .

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This Is Why This Technique Continues To Evolve

CRMs, marketing automations, AI-powered chatbots, augmented reality, 3D product configurators, data visualization as well as content management systems are essential for any multi-channel marketing strategy. Conclusion An effective digital strategy must now focus on consumers’ need to be proactively engaged by brands. This demand can be met by digital marketing tools and immersive technologies such as 3D product configurators, engravers, virtual fitting etc.

Gravure stamping is the oldest and most popular technique for personalizing products. To exploit this technique and take advantage of the trend towards personalization , brands are now considering adopting engraving for e-commerce. Thanks to 3D visualization and Augmented Reality technologies, its implementation to increase conversions (and revenue!) Has become particularly easy. Consumers favor personalized products. The growing trend of personalization of purchases is expressed in the increase of requests . 25-30% of consumers show a high interest in purchasing personalized products , making it a huge market for potential entrants .

New Technologies Are Constantly Added To Ensure High Precision And Fast Results.

Consumers are also willing to pay a premium for personalized products . This is confirmed by another report from Deloitte: 57.2% of millennials surveyed worldwide replied “Yes, definitely! ” To the question” Would you be willing to pay more for an item of luxury or personalized premium fashion? ” and 35.2% responded “Maybe”. Likewise, research shows that 26% of Americans have personalized some of their purchases . With 29% of the total each, the clothing & footwear and food & beverage categories are the best-selling personalized products. Ready to use 3D Configuration Technology like Guerlain, Baume, Kenzo to increase conversion rates?

Contact Hapticmedia for a free quote! The main reasons for personalization that are expressed are: “to design something for fun” and “to be creative”. In contrast, “standing out from the crowd” is only mentioned by consumers who have decided to add a personal touch to their clothes or shoes. Moreover, the size of the personalized gifts market, which is expected to reach $ 31.63 billion by 2021, is a strong case for personalization. Buyers have developed a strong need to feel appreciated by the brands they choose and they admit that they take these factors into account when making a purchase. Personalization leads to a better customer experience. It has become a crucial differentiator in the market. Brands have been able to appreciate the benefits of personalization.

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