Screenshot showing a Messenger conversation Note. I set up the Welcome Mat at the end of week four. To this day, there are just three people on the list. Growing the email list will come later when I drive traffic to my site from other marketing channels. Another thing I wanted to do while waiting for my products to arrive was set up my social media accounts. SETTING UP MY SOCIAL MEDIA I chose to go with Instagram, Facebook, and Twitter as these are the main social networks of my target audience. As I’m my own target audience and build the perfect

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Customer avatar based on my personal preferences I picked my top 3 social networks. Instagram I wanted to keep my Instagram page simple and not too salesy Japan Phone Number by promoting my backpacks all the time. That said, I decided to do four kinds of posts on my Instagram page: Funny Japan Phone Number memes Motivational quotes Re-posts of great images I like Promote my products In week two I Japan Phone Number created a perfect customer avatar based on my personal preferences. So coming up with content themes was easy for me, because I know what kind of posts I like. I started by writing an Instagram bio: Screenshot showing an Instagram profile

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And uploaded six posts: Screenshot showing Instagram posts Obviously not the most perfect Instagram feed, but I just started. Facebook My personal user behavior on Facebook changed in the last years. It went from engaging with friends on each other’s timelines to passively consuming information. I use Facebook primarily for three reasons: Facebook Messenger Facebook groups Wasting time Two out of the three points above are pretty useless for my marketing. Facebook groups, however, could be something really interesting. I could approach this two ways: Build a brand community which lets all my

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