At our core, marketers are storytellers. We love to tell stories that evoke emotion and pull at heartstrings. As I have shared my vision of the next era. Taiwan Phone Number of marketing, I’ve talked about how marketing is changing. But, in this post let’s start with how it’s not changing when it comes to building a brand. Then, we can turn to how we, as marketers, will need to change to build our brands in the next era of marketing. Storytelling Is Timeless In. Taiwan Phone Number the era of engagement marketing, the essence of what makes you and me marketers won’t change. No matter how much digital, social, mobile we have in the world around us,

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Marketing-told evocative stories, and the ability to communicate to your audience’s needs, wants, and emotions. Think about Skype’s “Stay Together” campaign: It demonstrated how people are using technology to develop deep, emotional relationships across great distances. It was a shift from talking about their product and features to talking about the emotional benefits of using their product. In one story, two young girls, each born with one arm, connect. Taiwan Phone Number from across the world to learn from one another’s experiences. They teach each other valuable lessons about self confidence, and share those iconic teenage-girl moments, like swapping hair and makeup tips.

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The touch—Skype allows them to become best friends, even while living on separate continents. The campaign is global and spans multiple channels, but it’s also personal and emotional. It connects with the audience. These kinds of campaigns—big narratives.  Taiwan Phone Number that span a wide range of experiences and stories. Will still have a key place in the future of marketing, because we can all connect with them. Your Story As A Starting Place What will change about this type of storytelling in the era of engagement marketing, is that marketers will not use. Taiwan Phone Number these stories to talk “at” their audience–in cinematic fashion, but rather as a way to initiate a conversation and elicit a response that they can listen to. They will need to create this type of storytelling over time.

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