Why use a SEO agency? As an introduction, an SEO agency or SEO agency masters all techniques and SEO tricks . Its main objective is to increase the visibility of your website on Google. A well-referenced website is one of the best ways to increase the visibility of your business, both for a BtoC and BtoB business, from the showcase site to Ukraine Email List the e-commerce site. On the other hand, if your site is badly positioned on Google, it will not be visible and will not perform its function. You will then be required to capture your visitors via AdWords campaigns . To improve your positioning on Google, you can try the experiment with your own resources, with the risk of poor management of your SEO.

Ultimately, poor SEO management will be harmful for your website. Indeed, the Internet SEO activity is a profession in its own right. It requires both SEO expertise , field experience as well as monitoring of search engine developments and internet user research trends . 5 reasons to entrust your visibility to an SEO agency The SEO optimization of a site requires multiple skills, with very often several different job profiles (SEO consultant, web editor , developer, web-designer,…), an SEO agency has all these resources. For an optimal referencing, it is necessary to respect approximately 200 recommendations of Google. In the natural referencing activity, changes in search engines are continuous.

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The main activities of an SEO company

It is therefore essential to stay on standby so as not to miss SEO opportunities such as zero position or the Google AMP format . Natural referencing requires mastery of many tools, some are free ( Google Analytics , Google Search Console, PageSpeed ​​Insights, Alize,…) and many others are paid ( Yooda SEEURANK , Yooda INSIGHT, Majestic SEO , GTmetrix, Semrush,…) ) . In the majority of cases, SEO outsourcing is more profitable and more efficient than in-house management. For all these reasons, and especially if you have strong ambitions in terms of SEO, the use of an SEO agency is strongly recommended. The mission of an SEO agency and its activities The main mission of an SEO agency is therefore to position your web pages in the first results of Google on targeted keywords.

To improve the positioning of your web pages, an SEO agency will use at least the following levers: The technical optimization of your website (optimization of its structure, its tree structure, loading times, markup, etc.). Optimizing the editorial content of each page through the choice of the right keywords and web writing. Netlinking with the creation of good backlinks to improve the notoriety of your site. Analyzing user signals and improving UX .  Technical and editorial audits Semantic analysis, The choice of key expressions, Positioning reports, The analysis of your backlinks, Identification of blocking factors, …

How to work with an SEO agency?

Joint creation of your SEO strategy The definition of objectives, Technical recommendations, The choice of the right keywords, The technical optimization of your site, Optimization of editorial content, The objectives of notoriety with netlinking, … The implementation of the jointly validated SEO strategy The implementation of SEO actions, Writing meta tags, Content marketing Netlinking actions, The optimization of editorial content, … Reporting and monitoring of SEO actions Monitoring the implementation of recommended SEO actions, Tracking the positioning of your web pages in Google results, Traffic and conversion analysis, …

Competitive intelligence and search engine developments Developments in SEO techniques, Monitoring search engine algorithms, Changes in search behavior, The benchmarking of competing sites and the search for partners, … seo agency strategy anthedesign  If you do not have any internal resources, you can entrust all aspects of your web referencing to an SEO agency. It’s his job. However, require detailed reports and do not hesitate to set up regular positioning audits . For example, avoid letting an SEO agency do everything for you, you will have to spend time to get involved. An effective SEO strategy is the result of teamwork between the agency and its client. If you have internal resources dedicated to web marketing, the use of an SEO agency can be temporary, the time to train your teams in the main concepts of SEO.

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