This posture is part of a good business sense aimed at promoting respect and care for customers as well as for employees. LVMH is preparing to produce and distribute large quantities of hydro-alcoholic gel free of charge; Source: LVMH . In addition to Panama WhatsApp Number List this, several groups in the luxury sector such as LVMH, Kering and Estée Lauder have decided to contribute to the battle against COVID-19 by helping governments and health institutions. LVMH and Chanel transformed their production lines to produce masks and disinfectant. Bulgari has decided to fund research on the coronavirus.

Kering, LVMH, Moncler, Ralph Lauren, Capri Holdings, Gucci and Richemont Group, which own Cartier, Van Cleef & Arpels, and Chloe, have all donated and worked with governments to help them manage the shortages. Some examples of such actions: Moncler announced a donation of 10.9 Million dollars , the largest amount so far among companies in the luxury sector, dedicated to the construction of a new hospital in Milan. At the same time, controversial brand Dolce & Gabbana announced that it would fund a study on the Coronavirus at Humanitas University. Changes in consumer behavior induced by the COVID-19 crisis So far, the coronavirus pandemic has reached 200 countries .

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As governments and local communities rally against the virus, citizens are changing their daily activities and habitual behaviors. Here are some observed changes that will have a particular impact on the sale of luxury goods: Growing interest in digital experience and online content 3D visualization and configuration tool for Guerlain lipsticks allowing users to create their signature lipstick, by choosing sizes, colors, cases, accessories, engraving of their initials, etc. Solution created by Hapticmedia . Ready to use 3D visualization and configuration like Guerlain, Baume, Kenzo to achieve higher conversion rates?

Contact Hapticmedia for a free quote! According to a Nielsen study, digital consumption can increase by up to 60% or more during a period of quarantine . Even in Hong Kong, which is recognized for its strong culture of in-store sales, consumers have adapted very quickly by downloading applications dedicated to e-commerce. Another effect in Asia, the region hit first by COVID-19, social media quickly became platforms for sharing news on identified cases of COVID-19 and the evolution of applicable rules. March 25, 2020 TV host Jimmy Fallon created the quarantined hashtag to which here is one of the most popular responses. According to Bain & Company, in the aftermath of the coronavirus crisis, consumers will quickly be walking out of physical stores to enjoy real-life pleasures again . However, the new uses that they will have discovered with digital tools will remain ; and more than ever, brands will have to focus on forging intimate links between real and digital experiences to arouse consumer interest and generate sales.

Social actions that consumers will remember In the current context where healthcare facilities are saturated with the virus, where local small and medium-sized businesses risk serious hardship, consumers are paying special attention to those who decide to contribute to the battle against COVID-19 that they be influencers on social networks, manufacturers or manufacturers, retailers or major brands in the luxury sector. Even after the turmoil, when the link is reestablished between consumers and businesses, we will remember those who took action, helping those in need or simply showing empathy.

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