The key is to create memorable video ads , the kinds of videos people want to re-watch and share . It’s hard to come up with clever video ideas, but why reinvent the wheel if you don’t have to? I reviewed some of the most. Kazakhstan Phone Number. popular YouTube ads from the last year to spot the strategies producers used to create incredibly memorable content. Kazakhstan Phone Number. Here are five tactics you can replicate to create unforgettable YouTube video ads (even if you don’t have a giant marketing budget). YouTube Advertising Tip Add an Element of Surprise Let’s be honest, most ads are pretty predictable.

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Think about it – how many grocery ads have you seen that don’t feature a pretty young mother wandering down the grocery aisle filling her cart with deliciously inexpensive items? Have you ever seen a jeweler’s ad that doesn’t end with a newly engaged couple? The Kazakhstan Phone Number problem with these generic ads is that they make little or no impression on the viewer. It’s just noise. Remarkable advertisements break the mould. They surprise people when they deviate from the norm and, if executed well, are quite unforgettable. In fact, some of the most-watched video ads of 2015 leveraged this strategy. This won bronze, the third most popular YouTube ad of 2015.

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Ad Council, a non-profit organization, pioneered this strategy with this wildly popular ad promoting diversity and inclusion. The basis of the ad is simple: it features a crowd watching an affectionate couple. The catch is that they’re behind a black screen, so you can only see their skeletons. Kazakhstan Phone Number. The couple finally emerge from behind the screen and the crowd is both shocked and delighted to see that the two skeletons are women. They are followed by a series of different groups of skeletons. Kazakhstan Phone Number. dancing and interacting behind the screen, eventually revealing their identities as interracial couples, children with and without disabilities, gay couples with children, families of mixed religions.

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