Each website owner seeks to position their content on the first page of search engines. Once on the first page, its content should appear in the first 3 results after a request entered by an Internet user to capture traffic. To achieve this using different SEO techniques , you first need to know the fundamentals of SEO . First of all, you should know Senegal Email List that Google is the reference search engine for SEO players. Indeed, Google has held more than 93% of the market share in France for a very long time. It is for this reason that we find its algorithms among the fundamentals of SEO. The primary function of Google’s algorithms is to improve the relevance of search results, and they work both ways.
While some of them favor web pages that meet the criteria established by the search engine, others penalize sites and web pages that do not meet them. Below are some algorithms to know: Panda is a content filter that aims to downgrade sites that offer low editorial quality content. Penguin is another filter that aims to penalize websites using overly aggressive net linking techniques. Colibri (Hummingbird) is Google’s most important algorithm, it scours website pages to analyze content, writing style, and how they are used. Colibri allows Google to display to offer ever more relevant results. Mobile Friendly has penalized websites that are not compatible with mobile devices since 2015. Satellite pages seeks to penalize doorway pages, that is to say pages without interest for Internet users created only for natural referencing. This practice is mainly used for local SEO.
1 – Google’s algorithms: the fundamentals of SEO
Google’s algorithms are regularly updated and more will certainly appear in the future, so keeping up to date is essential. The Google Search Console is the official platform of Google for webmasters. It makes it possible to understand how a website is perceived by robots and therefore to optimize its natural referencing. You can find certain information about the natural referencing of your website thanks to: A search analytics report showing how often (impressions) your website has shown in search results. An in-depth analysis of the main visit data of your site. The ability to control the indexing status of URLs that the crawler has successfully crawled. A feature that allows you to discover the pages of the website that refer to a 404 error.
Google Analytics is another tool made available free of charge by Google to help websites with less than 10 million views each month have important information such as: The number of views, visitors and the geographic location of Internet users, Monitoring objectives and monitoring internal research, The creation of personalized reports, Real-time audience monitoring, The grouping of content, Multichannel funnels and visitor behavior on your site, Measuring the loading time of your web pages, Monitoring of e-commerce transactions, etc. 3 – The on-page optimization of a website, a fundamental point of SEO The objective of on-page optimization is the improvement of an entire site in order to make it more attractive to Internet users, but also to robots. We refine our natural referencing in 8 optimization steps : 1 – The “title” tag: The title that we give to a page must encourage clicks and contain keywords.
2 – Google’s tools, other SEO fundamentals
It should also not exceed 512 pixels in size, which represents approximately 55 to 60 characters. The title is then written between the tags of a web page to provide information to search engine robots. The title tag appears in search results. 2 – The “description” meta tag It allows to provide a description or summary of the web page to search engines, it is displayed by Google in its search results. It must encourage the Internet user to click on the website and its code looks like this: They allow you to prioritize the content of a web page to indicate titles, sub-titles and lines of argument. This tag goes from h1 to h6. For natural referencing, these tags have a significant importance since they are used to make search engines understand the structure of the page.
We can write these tags in HTML as follows: SEO fundamentals hn markup 4 – The “alt” attribute of images: It refers to the alt text of an image on a website that describes the content of the image before it loads. This text also appears when the image is not displayed. Alt attributes of website images are important because without attributes search engines cannot identify what an image represents. 5 – An optimized URL (web address) A basic element when you want to optimize your page for SEO. A page URL should ideally consist of intelligible names: avoid complicated combinations, ampersands and other signs. 6 – The length of the URL Each page URL should be short so that it is easily copied / pasted and shared. You should also avoid “stop words” or empty words in a URL.