Web traffic and exposure are the main benefits of search engine optimizations . But like any other type of data, data in SEO can also support decisions and answer questions about marketing and business. Understanding the different types of data in SEO is the first step to using this information strategically. There are many benefits that online marketing teams can gain from analyzing this data carefully. Join us to learn more about the following points: What is data in SEO? Data types in SEO How valuable is SEO data for companies? How to collect data in SEO?


Conclusion: SEO data can be very valuable What is data in SEO? Data in SEO is information items related to web traffic , impressions, backlinks, keywords on a web page, and other topics directly related to search engine optimization. You can get these numbers and results in the simple analysis of the tasks. So what makes it Afghanistan Email Lists data is the type of information. The number of clicks you receive from a link that points to your website, for example, is SEO data. We can say the same about the amount of organic traffic you receive on a page of your blog . The data in SEO helps you understand the level of qualification of the optimization strategies that you apply to your websites and your content.

However, the main point that marketers do not always explore is how to use SEO data beyond that strategy as such. Let’s think about a very common example: you have content that is well positioned for your keywords, you get a lot of traffic with that page, but you do not generate conversions . In this example, you can access two different SEO data (traffic volume and organic conversions) and then understand a marketing problem: conversions probably do not happen because, despite being optimized for SEO, the content does not provide value .

We can understand by example that SEO data solves much more than positioning and traffic problems. This information can be the basis for many other essential decisions in marketing strategies. Data types in SEO A better understanding of SEO data gives you an idea of ​​the category of information. In addition, you will also begin to realize how this group of data can be relevant, not only for SEO, but also for the digital marketing strategy in general.

1. Organic traffic Organic traffic is the volume of hits that your website naturally obtains through a search that the user performs on Google, Bing and other search engines . Of course, there is no type of PPC ad in these cases. Clicks are the result of continuous and efficient SEO work. Organic traffic occurs when site optimization, on-page SEO is done, and you master and apply SEO basics while tracking results.

2. Organic impressions Organic impressions mean the number of times your content has appeared to users. Sometimes you can rank for a keyword, but you stay on the fourth or fifth page of Google’s SERPs , which doesn’t show your content on the user’s screen at the top of their results. In organic impressions, the user literally sees your content in the results, which is possible without any paid strategy.

3. Organic positioning Organic rankings refer to the number of times Google ranked your content for a specific keyword in an organic way. Google SERPs show results in two parts: paid ads at the top, and then organic rankings. If your content is of value, if there’s a good SEO job, and if you’ve chosen the keyword correctly, then your content will likely get a good organic ranking.

4. Back links The more back links your website has (that are of quality and from different domains), the better its chances of ranking in Google. That is why the amount of back links is an important piece of information in SEO. Back links are one of the main parameters that Google considers to rank pages in the Se Rps. Of course, these back links are much more valuable when they come from pages with related content and especially from pages with good domain authority .

5. Keyword search volume This is the number of times that users search for a certain keyword in a period of one month. This SEO data can help you understand the level of interest that users have in a particular topic or product. Additionally, you can check for variations between months, cities, countries, and other factors. Without a doubt, this category of data allows you to understand more about the behavior and interests of your audience.


6. Referring domains These are the sites where you get your backlinks from. It is quite common to have more back-links than referring domains. After all, you can have more than one back link from the same website. Therefore, only the number of websites from which the back link is made is counted, regardless of the number of links it has to your domain. It is important to note that it is good to have a lot of referring domains, but it is also crucial that these websites have good domain authority.

7. Page Speed The Page Speed or the speed of the page is the loading time of a web page. That is, it is the period in which all the content appears on the screen of the users who access it. This data in SEO has great value not only in terms of positioning but also in the user experience . If the page is slow, users, prospects, and consumers will lose interest. No matter how big your company is, how good your products are, and how low your prices are, a slow page speed affects the user experience and often drives people away.

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