The SEO is now adapting to this new trend of web. Which led to the emergence of voice SEO. But what should we remember about the birth of voice SEO ? The point through this article. What is voice SEO? This is an SEO technique based on voice searches. Visitors to your website search by voice. Voice recognition software then takes care of transcribing the voice into text. You should know that in natural referencing, you optimize your content in order to satisfy Internet users. The objective of voice SEO is to increase your chances of being correctly referenced in search results by adapting this content. Microsoft recently conducted studies on the subject. The results show that 72% of Internet users use the voice tool as part of their online research.
This means that voice SEO has a bright future ahead of it. Voice SEO would therefore give you the opportunity to attract more new prospects online. An approach that must be part of the digital marketing strategy of the companies Honduras Email List of tomorrow. Indeed, according to a survey conducted by Search Foresight, 60% of French people use voice assistants in their searches. Hence the interest of today adapting your content to this type of reference. The difference is initially at the level of the channel used. In a traditional search, Internet users type the content of their search on the keyboard. However, with a voice search, they use their voices. As a result, queries are generally longer.
Why bother with voice SEO?
By way of illustration, to search for a restaurant closest to you, all you need to do is enter keywords. For example, you type “restaurant” followed by the name of your city on the search engine. On the other hand, if you use voice assistance, you will make a longer request aloud. Example: Where can I find a restaurant near me? Voice SEO: how does it work? To help you better rank your content, we offer you some important tips. These techniques will help you improve your visibility on the web on the one hand. And on the other hand, they will help you attract more new customers. But how do you do it? Favor concise answers in your content As we stated above, the application of the formulas are more lengthy and detailed with voice searches. That’s why it’s best to use long-tail keywords.
You must therefore include the 5 W rule as a priority. In addition, it is also important to provide simple and short answers. As a rough guide, voice assistants read an average of 29 words per search. So don’t hesitate to extend your content ! Indeed, once the Internet user uses the intelligent voice tool, Google displays the most appropriate answers. As a result, the longer your content, the more you increase your chances of appearing in search results. For more precision, we recommend that you structure your articles well. By the way, you can divide them into several paragraphs and include a summary at the top of the page. Bulleted lists are also great for making your texts airier and more understandable. Voice SEO: the importance of conversational language According to ThinkWithGoogle, 41% of voice SEO users say they feel like they’re talking to a friend.
What is the difference between classic SEO and voice SEO?
This is why most of the results displayed are of the “ conversational ” type . In other words, the response provided is similar to what you get when talking to a real individual. If you want to get started in voice SEO, it is essential to take this detail into account for your SEO . This will be useful to your future customers who will find you more easily on the web. Ok google, tell me where is the nearest hairdresser? Don’t forget to optimize your site for the mobile version! Since the appearance of the mobile-first index , it has become essential to adapt content to the “mobile” format. This adaptation offers visitors the possibility of easily and without difficulty exploring your website on their smartphone. According to the latest statistics, 1 in 5 searches are performed from a mobile phone .
In addition, you will also need a site where navigation is done in a fast way. Indeed, voice search systematically requires an instant response . Therefore, mobile optimization of your site together with its speed helps boost your overall SEO. According to a Backlinko post , voice search results are 4 times faster than traditional search results. Voice SEO: don’t neglect structured data This is microdata that you should systematically include in your web pages. This structured data helps search engines better understand your content. By way of illustration, we can cite the structured data relating to “How To” or “FAQs”. Using structured data increases your chances of acquiring richer results. They also help you gain places in the Google Knowledge Graph .