With chatbots, we are entering the era of conversational commerce Chatbot technology has given birth to what specialists have dubbed “conversational commerce” which is the future of electronic commerce , especially for luxury brands who Ghana WhatsApp Number List must always keep their customer journey fresh, consistent and attractive. To position themselves as visionaries and leaders in the field, a growing number of high-end B2C companies are implementing AI chatbot technology to achieve the following objective.
Being one click away from their customers and even anticipating their needs and problems, to make the buying process fast and convenient without having to extract consumers from their preferred digital environment, social media or digital platforms. Provide efficient and high quality post-purchase support and follow-up to make customers feel recognized and appreciated. Create personalized experiences based on each consumer’s purchase and browsing history. Engage consumers and make sure they don’t go searching for information on competitor’s channels.
The future of AI chatbots combined with other tools to facilitate and improve the shopping experience According to research, the chatbot’s market value was $ 703 million in 2016 and is expected to reach $ 1.3 billion in 2024, showing that the technology is gaining ground among marketers and consumers. The use of AI chatbots in the luxury industry comes at a time when this dynamic market is the scene of fierce competition and consumers are expressing a strong demand for fast and convenient tools that simplify decision-making.
However, as the case studies have shown , a chatbot is not a tool meant to eliminate human input but rather a means of bridging the gap between humans and technology. Today, the chatbot must be integrated with compatible tools such as 3D configuration, virtual reality and augmented reality because their synergy creates the exceptional customer experience able to positively shape the perception of consumers and ultimately translate into higher income. Each year, Google publishes a video called “Year in Search”. It’s hugely popular – the 2019 version has seen over 151 million views to date.
It lasts about two minutes and brings together photos and videos illustrating the most popular search terms of the year. On the one hand, it’s advertising for Google. This video reminds the viewer how important the search engine is in our daily life. But it also arouses emotion in the viewer by combining pivotal moments, both joyful and tragic. More than an ad for Google, it’s a powerful reminder of the year the viewer endured. The montage prompts her to reflect on the ups and downs of the past year and their meaning in her destiny.
This example perfectly illustrates the more general ambition of storytelling. When we listen to or watch stories, we are not just absorbing information. We use stories to understand the world around us. Stories can help us justify what we feel and believe. They can help us make difficult decisions. They influence our choices, positively or negatively. Stories are an integral part of the way we communicate. Brands need to tell stories because stories go beyond just promoting a product. Storytelling shapes the perception that consumers will have of this product and its impact in their life. Elements for effective storytelling While clearly effective, storytelling will not work with just any story.