With chatbots, we are entering the era of conversational commerce Chatbot technology has given birth to what specialists have dubbed “conversational commerce” which is the future of electronic commerce ,…

Burberry also took the same opportunity to make public its own chatbot that even allowed users to purchase items in the Messenger app. Over the following years, more and more…

According to the Comm100 Live Chat Benchmark Report 2019, the average wait time (the length of time a visitor waits until an agent joins the chat) is 48 seconds. If…

This type of software is also able to conduct conversations through textual and auditory methods that emulate human behavior. How does a chatbot work? To function properly, the chatbot uses…

The company. The agile method in action: 10 minutes to understand everything 2 Second case study: that of Netflix . The streaming service is turning the agile method to its…

It endeavors to complete the necessary steps as a priority in order to limit the risk of failure . In contrast, the waterfall model is an all-or-nothing approach, as it…

This allows them to decide which products are right for them before making a purchasing decision. The virtual reality application launched by the Volvo brand allows you to test driving…

Customer journey guerlain Source: Guerlain 3D configurator by Hapticmedia The deployment of 3D product configurators brings many benefits to businesses and customers. For businesses, they offer a better engagement rate…

Automatic communication thanks to conversational agents. Computer tracking technology The second technology that aims to improve the customer journey is location computing. This technology allows customers to browse their smartphones…

Today, almost any customer-centric and data-driven organization uses customer journey analysis , or the customer journey in French, to understand customer demands and ultimately improve their shopping experience. The customer…

Unlike this approach, negotiation only takes place upstream of the process. Once both parties – the client and the project manager – define the order details, it is difficult to…

Beyond offering the choice of ribbon, Guerlain wanted to give Internet users the possibility of choosing their bottle, among different sizes and colors, as well as their juice, to add…

In the case of the luxury goods industry, this link with mass customization is crucial and acts as a tool for a “learning relationship” between the manufacturer and its customers…

What happens when brands successfully overcome the barriers to mass customization? This new approach is not only Taiwan WhatsApp Number List successful in terms of customer inquiries: it has also…

25-30% of customers show a high interest in purchasing such products , making customization a huge market for potential incoming customers . This trend is confirmed in the Consumer Barometer…

The customer wants something more personalized and more inspired. OneSpot study finds 92% of customers want an ad that looks like a story . It’s because stories are powerful. In…

The interactive tool powered by live 3D models allows customers to customize products as they wish , monitor their adjustments, and receive cost estimates based on customizations, resulting in a…

UX is also applied in the study of users to understand user behaviors, needs and motivations. Other areas of adoption include content writing, interface design, and more. The importance of…

It will make the website more attractive to the user and an attractive design will make them spend more time on the company site. A website that incorporates user psychology…

UX and UI, what are they? In the digital age, the effectiveness of a product or service cannot be limited to the bare minimum of functionality . To satisfy technologically…

In the medical sector, augmented reality techniques make it possible to perform surgical interventions in a controlled environment. Thus, surgeons benefit from increased sensory perception, which limits the risks associated…

Do not hesitate to contact us to take advantage of a dedicated demonstration and request an estimate for a 3D configurator tailored to your image.Adding augmented reality technology, it even…

Web technology company NetEase, for example, has changed its campaign from the content originally planned, read below: “Don’t linger in front of this poster. You should have found our advertising…

Another good example is the charity sale organized by DvF in live streaming which raised more than 25,000 dollars for the A.Dream foundation with the aim of providing elementary schools…

From words to deeds Omnichannel is not just a question of technology or mobile devices, but also a question of people. This is why it is important to ensure on…

Nowadays, using CRM coupled with other practices and technologies is proving particularly effective: social listening (oriented analysis of social media), analysis of website flows or research of behavior patterns make…

Omnichannel marketing generates stronger ROIs In addition, omnichannel marketing can generate higher ROI than a single platform approach . According to Forrester, the omnichannel approach is particularly beneficial for luxury…