A good tip is to develop a proprietary system or at least multiple channels, including apps, websites, stores, social media, making sure that each of them can work independently and that you never depend exclusively on them. one of them. Digitization in the new landscape COVID-19 is acting as a catalyst for many retail brands, forcing businesses to roll out new features and take on new roles. The point is, in today’s constantly changing environment, digitization is not the solution to the crisis but one of the paths to be taken. Founded in Geneva in 2008, Edenly is a diamond jewelry store that sells high-end pieces on its direct-to-consumer sales platform.

The brand works with the greatest jewelers in France to create exceptional jewelry. Ready to implement a CPQ solution like Lolo Chateney, Guerlain, Baume and Kenzo for better conversion rates? Contact Hapticmedia for a free quote! Hapticmedia has Malaysia WhatsApp Number List developed a 3D jewelry configurator for Edenly that allows consumers around the world to create their own product by choosing from different models, materials, cuts, weight, colors, etc. This is a great CPQ tool that ensures buyers get an instant and accurate quote for their personalized item, while allowing them to play around with the setups and see how budgets vary.

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Increase Their Market Share.

The project is extremely appreciated by the sponsor and its clients: it has resulted in increased sales and generated word of mouth which helps to attract audiences less familiar with the brand. Lolo Chatenay “Lolo Chatenay no longer considers handbags as definitive entities, but as a combination of several detachable parts. The objective is therefore to be able to modify the appearance of the bag according to fashion trends, as well as the mood and style of the user, ”explains Laurence Carry, founder of Lolo Chatenay.

Today, consumers no longer just buy a product or service, they also seek out the experiential halo that surrounds it. And this is even truer in the luxury sector, where 40% of consumers prefer more personalization. 57.2% of millennials surveyed around the world responded “Yes, absolutely! To the question “Would you be willing to pay more for a high-end fashion or luxury item that has been personalized for you?” “, While 35.2% replied” Maybe “. Their top four reasons for doing so were: to design something just for fun, to be proud of their creation and design, to be creative and to stand out. To meet this demand, brands are engaging in the field of design thinking .

Digital Natives And Tech Savvy As Mckinsey Describes Them, Consumers Born Between 1995 And 2010 Have Outnumbered Millennials .

This approach requires rethinking the innovation process to make it rest on co-creation and the involvement of end users. Thought from the perspective of the final experience, the products or services thus designed generally induce excellent performance while improving the image of the brand as well as its loyalty and acquisition rates. Design Thinking: what is it? Design thinking is both an ideology and a process. It’s about solving complex problems in a customer-centric way to ensure a great customer experience and result. This concept aims to mobilize the methods and approaches of designers to apply them to problems and areas that they generally do not address.

The design thinking is the buzz for quite some time because his philosophy has changed and is no longer limited only to design but applies to a variety of fields, such as engineering, architecture, and even business. For example, organizational development and design, business or marketing problems within a company (problems that a priori do not fall under design), can now be solved by thinking like a designer. From a business perspective, design thinking helps you focus on the customer and really understand what they want and need.

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