SXO stands for Search eXperience Optimization or optimization of the search experience in the language of Molière. Definition : SXO is a discipline that brings together different techniques to optimize the user experience, from research to conversion. In other words, SXO (search experience optimization) adds the notion of user experience (UX) to optimization for search engines (SEO), with the objective of optimizing the conversion rate. The optimization of the search experience is the addition of optimization for search engines (SEO) and the optimization of the conversion rate. SXO is therefore a marketing strategy that aims to attract visitors through SEO, convert them and retain them through UX. SXO = SEO UX It is not easy to understand the interest of SXO without some details on its two components which are SEO and UX .
What is SEO? The SEO or Search Engine Optimization is a set of practices that date from the mid-1990s These practices are characterized by efforts to increase the visibility of a web page in search engines. The main objective of SEO is therefore Venezuela Email List to attract as many targeted visitors as possible to a web page by optimizing its ranking in Google results (SERPs). The terms natural referencing and search engine optimization are also used to refer to SEO. SEO internet referencing Learn more about SEO: SEO: natural referencing summarized in 3 letters 10 SEO tips to improve your SEO Where is SEO for 2017? How to satisfy Google? SEO trends 2016, what strategy to adopt? SEO infographic: the best tips for 2015 What are the three main SEO techniques?
Why be interested in SXO?
What is UX? The UX or User eXperience is a term dating back to the 2000s, he describes the feeling of a user who discovers a man-machine interface. Applied to websites, UX design is the synthesis of everything that contributes to creating a good experience for the user when browsing. We also speak of user experience to designate UX Design . UX Design is mainly based on: An ergonomic designed to facilitate the search for information, Accessibility optimization for all user profiles, Visitors’ interest in the richness and exclusivity of the content, The credibility and relevance of the editorial content . The main objective of optimizing the user experience is conversion, it results in.
Conversion of visitors into buyers for an ecommerce site, Collection of email addresses, Generation of page views for advertisers, Obtaining clicks from visitors on ads. User experience (UX) focuses on optimizing the parameters of a website’s success. UX USER EXPERIENCE SXO Learn more about UX: User experience, User eXperience: the 10 commandments for a successful website Difference between UI and UX Design? Web trends: UI & UX, what to expect for 2016? To continue to capture traffic in the future thanks to search engines, you will have to provide the best response to Internet users’ requests by analyzing their behavior on your website.
Good understanding of user expectations,
Whether it’s your content or your products and services, they should provide clear answers to information requests such as: How to do … ? Why … ? What is … ? What … ? Your content should also provide relevant answers to transactional requests. To support changes in behavior and new uses of Internet users, search engines are adapting. For Google, this translates into the analysis of visitor behavior with the aim of optimizing the results it displays. The web content displayed in the first positions must perfectly match the keywords typed by Internet users. Thanks to the analysis of their behavior, Google has understood the expectations of Internet users by directly offering them the information they expect. The main consequences of this quest for the best answer are RankBrain and Position Zero .
With position # 0, Google tends to become a “response engine” instead of just a “search engine”. These changes in search results are partly linked to the rise of voice search . zero position graphic chartZero position on Google with the graphic charter query SXO therefore adds a layer to traditional SEO by integrating the analysis of Internet user behavior. The objective of this analysis is to decipher the behaviors and expectations of Internet users in order to then set up an effective SXO strategy . The SXO meets both the requirements of search engines and the expectations of Internet users through their behavior. Some SXO tips Succeeding with an SXO strategy providing the information they are looking for, and more so that the user has no reason to return to Google.