Google announced at the end of 2014 that it would promote the positioning of sites using SSL in the rankings of its search engine. After a few months of waiting in search of feedback, we finally adopted the SSL certificate, here is our feedback Macedonia Email List on the winning duo SSL and SEO ZEN READING SSL-SEO-duo-winnerUpdated May 10, 2021  Below are some excerpts from the official Google blog about securing a website with an SSL certificate : “Safety is one of our top priorities. We invest a lot to ensure that our services come with state-of-the-art security systems. ” “Beyond what we offer our users, we are looking to make the Internet more secure in general.

” “We want to go even further. At the Google I / O conference a few months ago, we called for the generalization of HTTPS on the web. ” “We’ve also seen that more and more webmasters are adopting HTTPS (also known as HTTP over TLS, or Transport Layer Security) on their websites, which is encouraging. ” “We have seen positive results, which is why we are starting to use HTTPS as a positioning factor. ” Find the full article on the official Google blog: The HTTPS protocol as a positioning factor Google’s message “SSL and SEO” is pretty straightforward so why wait? Why install an SSL certificate? We desperately waited for a first feedback to judge whether it was relevant to install the SSL certificate quickly or simply wait for the next redesign of our site scheduled for early 2016.

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SEO and SSL: What is Google saying?

In the absence of any return, we took the very moderate risk of installing an SSL certificate for the following reasons: As a web agency and SEO professional, we must be at the forefront of Google’s recommendations in the area of SEO . We are constantly working on the positioning of our web pages and when Google announces an SEO opportunity, it is always very tempting. We must be able to advise our clients and prospects as well as possible on the strategy to adopt to improve their positioning in search engines, the SSL and SEO couple is from this point of view a winning duo and we are able to to prove.  We therefore installed our SSL certificate on July 6, 2015, a period when the number of visitors to our website traditionally has declined slightly due to our BtoB positioning .

The installation of an SSL certificate involves a risk taking if the 301 redirects are badly controlled, in particular for the netlinking. certificate-ssl-browserPresence of a secure connection on the anthedesign.fr site – SSL certificate Find our news on the installation of the SSL certificate: The AntheDesign web agency adopts the SSL certificate! And you ? Our feedback on the SSL and SEO duo Following the installation of the certificate, we experienced a significant drop in the audience linked to a traditionally lower attendance during the summer. Comparative figures on the frequentation of the anthedesign.fr site before and after the installation of the SSL certificate The figures are extracted from the Google Analytics account of the website , they are only of organic origin (Organic Search).

Installation of our SSL certificate

Audience of the anthedesign.fr site in 2014 audience site anthedesignAntheDesign website audience summer 2014: 30.69% drop for the months of July and August | source Google analytics From May 1, 2014 to June 30, 2014: 6,946 sessions From July 1, 2014 to August 31, 2014: 4,814 sessions That is to say a drop of 30.69% of the attendance of organic origin for the summer period of the year 2014. Audience of the anthedesign.fr site in 2015 comparative-audience-anthedesign-2015AntheDesign website audience summer 2015: 11.79% decrease for the months of July and August | source Google analytics From May 1, 2015 to June 30, 2015: 23,660 sessions From July 1, 2015 to August 31, 2015: 18,324 sessions That is to say a drop in attendance of 11.

79% of organic origin for the summer period of 2015. On reading this raw data, we can see that the installation of the SSL certificate had no negative impact on the level of traffic to the website. During this period, we carried out numerous positioning audits with the observation of significant progress on certain keywords and significant decreases on other keywords. We mainly saw a high volatility of positions for two to three weeks. With hindsight, we blamed the drop in attendance in July and August to strong competition from the sun and the beach and not to the installation of our SSL certificate. SSL and SEO, a winning duo? Comparison before and after Is installing an SSL certificate an SEO opportunity?

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