Therefore Many content marketers think they’re doing content right. They monitor upcoming events. They plan their editorial calendar based on things like: New product releases and updates Holidays Company news Current events Trends Conferences South Korea Phone Number They stick to their calendar and publish regularly. Yet their content fails. It’s not surprising. When you’re too focused on just filling the content pipeline, becoming a slave to your editorial calendar, it’s easy to lose sight of what you should be creating. What Is Good Content? Good, effective South Korea Phone Number content connects. It speaks directly to your audience and provides something that they want or need.

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Therefore At a superficial level; most of it lacks heart and emotional connection. It’s the equivalent of talking about the weather. If you want to form relationships with your audience and convince them to invest in your brand, which you do, you need to connect through truly meaningful content that tells a worthwhile story. Therefore How do you know what’s worthwhile? The strongest stories include two key traits: They’re interesting: Most industries are becoming commoditized and more competitive, which makes it harder for brands to stand out. To break through, you need a strong, distinct voice. Telling South Korea Phone Number  unusual, unique, or intriguing stories helps you do this. That means diving past the surface, identifying interesting topics, teasing out unique angles, and turning them into compelling stories to capture your audience’s attention.

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Therefore Way to make your audience fall in love with your brand is to provide content that applies to their lives. (This type of content is also innately interesting to them.) To do this, you can focus on content that helps them solve a problem. Learn something new, or do something better. Think South Korea Phone Number education (blog posts, webinars, ebooks, etc.) Therefore or inspiration (customer or employee stories, etc.). So you know what makes a compelling story, but where do you find those stories in your own operation? Therefore This is where things can get murky for marketers, but don’t get overwhelmed. You South Korea Phone Number have the single greatest source of inspiration right in front of you, all around you, even in your instant messages. Therefore  It’s your company culture.

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