No matter the size of your business, you need the internet to market yourself better. This is particularly the purpose of the websites. But the competition is so fierce on the Internet that it is not enough to have a site to be visible. As proof, according Democratic Republic Of the Congo Email List to figures published by Internet Live Stats , in January 2020 there were more than 1.6 billion websites in the world. The best strategy to attract visitors to your site is SEO (Search Engine Optimization) or natural referencing . The goal of this operation is to position a website among the very first search results without paying for advertising . Here is a guide that gives you the 10 key points to apply for successful SEO on your site.

seo rules key points The development of the Internet and computer technologies goes hand in hand with cybercrime. Hackers are working more and more on the sophistication of their methods of action. The acts of cyberattacks which make the headlines then lead Internet users to be suspicious of the Internet . To reassure your target, secure your site . In order to gain the trust of Internet users and to prove yourself reliable, you must opt ​​for the protocol HTTPS (HyperText Transfer Protocol Secure). The latter is more secure than HTTP (HyperText Transfer Protocol) and is materialized by a closed padlock to the left of the site address.

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First SEO key point: have a secure site

If your site was created under HTTP, then you must migrate to HTTPS. Google, which is the world’s largest search engine, places great importance on the use of HTTPS . In order to protect its users from leaks and theft of personal data, the web giant favors secure sites during indexing. As a reminder, indexing is carried out by Googlebot, which are virtual Google robots . Among them, some are responsible for checking the security level of the pages they scan. Thus, the SERPs (search results pages) are organized so that the first results are, among other criteria, those offered by sites with HTTPS protocol . Create relevant, optimized and original content The second key SEO point to respect for a successful natural referencing of a site is the creation of quality content .

With well-written texts, accompanied by illustrative images and arranged in categories, you will have a good site structure, which is essential in SEO. This makes it easier for search engine robots to crawl and improves user experience (UX). To create relevant content , you must take into account the needs of your target . Talk about the subjects that interest the latter. To get there, you need to do a little survey or study upstream to see what successful competitor sites are offering. Your content must also be consistent to be easily understood by all reader profiles. Publishing well-written texts is no guarantee of getting traffic to your site. The content must also be optimized for natural referencing .

Create relevant, optimized and original content

You must therefore respect Google’s SEO rules in order to get its algorithms to index your site on the queries that interest you. To that end, put keywords at the heart of your writing strategy. However, keywords should be used sparingly , as Google sanctions keyword stuffing . The application of Hn tags is also essential to have optimized content. Finally, make sure that your content is not duplicated to avoid penalties from Google . No spinning either. Each text must be original and therefore unique.key points seo Optimize images third key SEO point Google Images is increasingly used by Internet users to search on images. The SEO image becomes a necessity to improve the SEO of a website. By referencing the images that illustrate your writing, the chances that your pages will receive new visitors will be increased tenfold.

To get the most out of images, make sure they are of high quality . You don’t have to use your own photos. There are royalty-free image banks on the Internet that are legal to download. From Fotolia to Free Image via Pixambo, many sites offer quality images for free . To properly reference an image, consider naming it using keywords. For information, Google’s indexing robots are unable to read the images at the moment. It’s up to you to tell them what your image represents . For example, to reference a photo of a football field, avoid a name like IMG000.jpg. Instead, use a name that directly resembles the image: terrain-foot.jpg.

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