The SEO audit is an important step in evaluating the performance of your site in itself and against the competition. The audit and therefore the report covers 3 fundamental points. At the end of the audit, you are able to approach the right SEO strategies to improve the visibility of your site. The first axis addressed is the SEO audit of the technical Nepal Email List aspect of the site. To do this, the consultant uses powerful SEO tools such as SemRush or Screaming Frog SEO . The first allows you to start the technical audit and part of the competitive audit , the evaluation of the competition and the quality of backlinks . The second is entirely focused on the technical aspects of SEO. It allows you to check the markup and crawl the different content indexing.

The technical audit is based on several criteria that make your site a quality benchmark in a given sector of activity. The analysis of the technical aspects focuses on: The title tag: h1, h2, h3 Those called “metadata”: meta-title and meta-description The alt tag of images The canonical tag HTTPS or HTTP The length and quality of URLs The validity of redirects The presence of 404 errors The causes of slow page loading In short, these indicators make it possible to evaluate the performance of your site. They indicate if the navigation is fluid, pleasant and fast and if it has structured and marked content for better readability.  The visibility of a site relies entirely on the quality of SEO, largely based on keywords.

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The SEO report of the technical aspects of the site

However, it is always necessary to carry out an analysis against the competition to better position yourself on the search engines. It is about using the right keywords related to your field of activity, relevant keywords and intelligently integrated into the content. This part of the SEO audit focuses on the indexing of pages on one or more given keywords and their performance compared to those of competitors. SEO tools are dedicated especially for this part of the audit, such as Google Search Console. It helps assess the relevance and performance of a keyword at a given time. The study focuses on the indexing of each page of the site in relation to a given keyword.

A keyword said to perform well is not just a keyword that brings traffic to the site. It is possible that the keyword generates a lot of visits, but these are not channeled well and Internet users come across uninteresting pages in terms of SEO. Hence the high bounce rate on the sites. It is also possible that a keyword increases the number of traffics, but does not reach the ideal targets. Therefore, visitors will never convert to customers. A successful keyword is then a keyword indexed on an appropriate page that generates leads and has a great business interest. To define the pages and / or content to be indexed on search engines on a particular keyword, you must use structuring elements such as robots txt and sitemap xml. The robot txt The robots txt is a file that is at the root of your website.

SEO audit of keywords, SEO and competitors

Once the audit is done on poorly referenced and drowned pages, uninteresting pages that do not need to be referenced, and pages that are not indexed at all, you can use this parent file to restructure your site and tell Google (or rather the crawlers) which pages to index and which should not. The sitemap.xml The sitemap.xml is also a file generated by your CMS. It allows you to list all your pages, posts and modifications by date. Thus, it is a great help to Google crawlers to speed up their indexing work. With the same tools, you can analyze the keywords on which the pages of your competitor sites are indexed and referenced. This technique helps to visualize your position relative to that of competitors and adjust the density of your SEO work accordingly.

SEO audit of content and user experience or UX The last part of the SEO audit is to assess the performance of a site’s content and user experience. SEO content audit A site obtains a correct ranking when the shared content not only meets the requirements of Google’s algorithms, but also the requests of Internet users. SEO nowadays focuses more on customer expectations rather than search engine rules. When you perform an SEO audit, you get a detailed report on the quality of your content. The report is based on the semantic organization of your content or the topics cluster. Therefore, the consultant analyzes your semantic field, the use of keywords and keyword phrases.

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