For that, you have to understand what it is (which explains SEO definition ). What it is for and how to go about it. Follow the leader ! SEO definition, kézako? SEO is an acronym for “Search Engine Optimization”, or search engine optimization in French. More precisely, it is about optimizing a web page or a site so that it appears in the first results of the SERP (Search Engine Result Page). A set of techniques are used to position a website well in the results pages. The SEO therefore requires the intervention of an expert who has the right skills, to get a real return on investment . However, no SEO agency or SEO consultant can promise you first place or zero position . Likewise, natural referencing takes time. The results are not immediate. It takes 3 to 6 months on average to perceive changes.
The objective of SEO is of course to obtain greater visibility on search engines like Google or Bing. The most visited web pages are, in general, those that appear on the first page of results , i.e. the first 10. The top 3 being the one that attracts Namibia Email List Internet users the most. According to a study conducted by the company Backlinko in 2019, the first place gets a click-through rate (CTR) of 31.7%. The second position has a CTR of 24.71% and the third position: 18.66%. However, SEO is not only used to reach the top of the SERP, but also to position itself on the right keywords according to its activity and its target.
After SEO definition, what is the goal of SEO?
A misplaced page is a poorly referenced page, which will experience a significant bounce rate . Google ranks pages based on three criteria: relevance, Notoriety, and user experience. These are the three factors on which an SEO is based to achieve the first results. Nevertheless, web referencing is evolving quickly in order to best meet the needs of users. Today, new elements must be taken into account such as: mobile research, local referencing, and voice search. The basics of SEO 1 | Relevance The relevance of a page or a site depends on its content. Search systems work on the basis of keywords.
The algorithm is thus based on the text of the page to know if it corresponds to the expectations of the Internet user. Since its creation, this algorithm has nevertheless greatly improved. He is now able to “understand” everyday language and respond more precisely to the user’s intentions. SEO texts must therefore be of high quality, with real added value , to be relevant in the eyes of Google and users. Several elements must therefore be taken into account in the optimization: keyword research and the semantic cocoon; HTML tags: tag meta description , title tag , semantic tag; the url . It is also recommended to hire a professional web writer for this part. 2 | Notoriety The notoriety of a website goes through netlinking .
How to optimize a page for search engines?
This is the number of external links (backlink) that point to it from one or more other sites. Be careful, this should not be done randomly! The backlinks must certainly be quantitative, but above all qualitative: the link must be on a site with a theme similar to yours; the site in question should preferably have good popularity itself. The most effective way to achieve a good netlinking is to choose a few reference sites in your sector and offer them to write free content for them (blog article, for example) in exchange for a Dofollow link . 3 | User experience Google also highlights sites that optimize the experience of Internet users. Navigation and reading should be easy for the user.
Optimizing your site must therefore go through: a responsive design . Your site must be able to adapt and remain readable on any screen size (smartphone, tablet, computer). a fast load time . Ideally, the pages on your site should take between 3 and 4 seconds maximum to load. However, Google recently announced that load time ultimately has little impact on SEO. It remains interesting, however, to apply it in order to avoid the annoyance of Internet users and to see your bounce rate explode. a good internal mesh . The tree structure of your site (that is to say the organization of its pages) must be intuitive for the user. It should be easy to find precise information on your site.