Google has just announced that geolocation will now focus on the location of the Internet user and no longer linked to the extension of the engine used. What changes for your research? The Google search becomes more local for everyone. Google has just announced on its blog an update of the management of geolocation, it aims to send you ever more relevant and local results . This update from Google changes the way results are displayed on all of its engines. It is valid both on: Desktop, Mobile, and on Google Maps . Google justifies this update with regard to the volume of local searches, which is approximately 20% of searches.

When you do a Google search for a SPA or restaurant, it is a local search.  Since this update, it is indeed the geolocation detected by the search Tanzania Email List engine that takes precedence and no longer the extension you have chosen. Example : To search on Google before changing the geolocation, if you were: in France, you used the Google.fr engine to carry out your searches. in Germany you used the Google.de engine to do your research and get local results. To search on Google after changing the geolocation, if you are: in France, you continue to use the Google.fr engine when entering a request. in Germany you can still use the Google fr engine.

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What change for a search on Google?

You will then be geolocated in Germany and you will obtain the same local results as on Google.de. It is therefore no longer necessary to use the search engine with the extension of the country visited (Google.fr, Google.de, Google.nl) . For each of your queries entered, your location is now indicated at the bottom left of the home page of your favorite search engine. If you want to obtain results from Google.de while being located in France, then you will need to change your geolocation in the search engine’s search preferences. You will need to choose the correct location in the region settings, see below: change region settings on GoogleChanging region settings on Google – Source: Google The goal of this update is to improve the search experience.

Google will deliver increasingly relevant results by taking into account: your terminal (Smartphone or Desktop) , the context of your research, and now your location. Give us your feedback on geolocation! You appreciate ? If yes, why ? If you want to take advantage of the SEO juice from the sites where your backlinks are posted, it is essential to get only the do follow link. It is the very essence of your linkbuilding strategy that is at stake. Otherwise, you will not benefit from the ranking of the site concerned. There will therefore be no effect on the popularity of your page, nor on its positioning in search engine results. Also note that a do follow link (just like no follow, for that matter) is invisible to Internet users. They will therefore be prompted to click on it, regardless of the link attribute.

Google search is evolving with ever more local results.

You thus gain in ranking, in positioning and in volume of traffic. On the other hand, leaving your own do-follow links is one of the most common SEO mistakes . When you insert external links in your content, it is always recommended to change them to no follow so as not to tell Google robots to follow them – which would cause them to leave your page. In addition, through a do follow link, you help distribute the valuable SEO juice of your content! How to check for the presence of the do follow attribute in a link? A do follow link is a link to which the attribute in question is applied.

By default, hyperlinks are usually coded in do follow, and should only be changed when it comes to changing them to no follow. To verify this, navigate to the source code of the page. In the body of the link, you should see: after the web address and before the anchor of the link. In addition, various web browsers offer extensions that make it possible to distinguish between do follow and no follow links directly in the body of the text. You will be able to know at a glance if your link is in do follow, and if it will be taken into account (or not) by Google!

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