You can first make a list of keywords that you think are “intuitively” appropriate for your keyword research . But you will certainly have to study its potential and develop it further. There are several free and paid tools that can help you do this. Find ideas for keyword research At first, it is not always easy to find good keyword ideas that are relevant and interesting in terms of opportunities. These 7 tools can help you! SEMrush is the Rolls-Royce of SEO tools . The free version is very limited, but gives a glimpse of its potential. In premium (from $ 99 per month), it can provide you with data on keyword analysis , but also analysis of opportunities for these keywords or even domain analysis.

The Keyword Magic Tool tells you in particular the monthly search volume for a particular keyword, the difficulty rate to position yourself on it. Finally, it gives you a list of additional keywords that you can use to complete your list. SEMRUSH: a very Poland Email List complete tool for keyword research Yooda Insight: for competitive analysis Yooda insight is focused on competitive analysis . In particular, it allows you to know who your competitors are, on which words they are positioned and the degree of competition from these latter. With the Market Explorer tool, by entering a key phrase, you can get an idea of ​​its search volume and the competition on it. It also gives you a list of keywords close to the latter. The free version gives you access to a limited list of keywords, which can be useful.

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 SEMrush: the most comprehensive keyword research tool

If you want to use the tool fully, you will need to take the subscription at € 39 per month. Yooda Insight: the largest database for keyword research in French Ubersuggest, now known as , is currently completely free and offers a lot of possibilities in terms of SEO analysis . You can, of course, enter a keyword, it will give you its search volume, the difficulty of placing it and suggestions of other keywords, more or less close. It also allows you to enter a competitor’s URL to find out what keywords they are ranking on. Recently, you can also perform an SEO audit of your site and a backlink analysis: it shows you, among other things, your SEO score with an analysis of technical problems that could slow down your SEO and the loading speed of your site.

A keyword research tool Answer The Public: to find out what interests Internet users Answer The public is a very practical tool for creating blog post-type content. All you have to do is enter an expression and it will show you all the questions asked about it by Internet users, as well as the comparisons (“and”, “or”, “against”) and a list of classified keyword ideas. in alphabetical order. It is particularly useful for getting ideas for topics, but also for working on long tail keywords. The free version is rather complete, it allows you to do up to 5 searches per day. The unlimited Pro version (with a few extra features is $ 99 per month. Keywords Everywhere: the most practical Keywords Everywhere is a plug-in that can be installed on your internet browser (Chrome or FireFox).

Ubersuggest ( the most complete free tool

It is a very simple, yet useful keyword generator . All you need to do is type a query into your Google search bar. It will show you on the side a list of associated keywords with their monthly search volumes, the cost per click (CPC) in paid SEO and the competition around the relevant phrases. Further down, the extension displays keywords that users have also searched for that topic. This will probably save you a lot of time in your research. It is completely free. Google’s tools for keyword research Google has also developed its own keyword research tools, such as Google Trends and Google Keyword Planner . Google Trends notably allows you to compare the data of several different expressions. As for Google Keyword Planner, it is a keyword planning tool integrated with Google Ads and which allows you to position your ads

. However, it is now only accessible if you regularly create advertising campaigns with Google. Finally, Google Suggest , the search engine’s autofill system, can help you spot the most typed phrases. keyword research with Google Suggest Work on the semantics of your content The tools mentioned above are very useful for identifying your main keywords which will be decisive for your SEO. But other tools will allow you to work on the semantics, that is to say, the lexical field of your subject which will enrich your content. a cloud of keywords The latter allows you to optimize your text by offering you loose words (in the form of a cloud) around the theme of your content. The principle is to offer you keywords to enrich your text, but without encouraging over-optimization.

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